Loyalty in the financial services industry is being threatened like never before.Consumers are confronted by an increasing number of choices. Technology-led startups offering a range of financial and payment services are vying for a share of the customer’s wallet and assets alongside...Read More

A picture may paint a thousand words, but often, when the issue is multifaceted and complex, it takes an infographic to turn all those words into something people can really grasp. That’s why Deluxe put together this infographic to help explain the latest trends in loyalty...Read More

First they were a novelty, then they became trendy, next they evolved into a vital marketing tool, and now, loyalty programs are (or should be) integral to every aspect of a business’ interaction with its customers. Modern loyalty programs have the potential to be the engines that power...Read More

When loyalty program marketers strategize about optimizing their emails, they usually consider promotional emails only. But to do this is to ignore another potentially huge marketing vehicle that’s right in front of their faces – the transactional email. Transactional emails provide...Read More

Tradition in business can be a wonderful thing. Sending holiday baskets to clients every year or giving a plaque to employees who’ve been on the job for a decade are both great ways to reward a profitable business relationship. But if you cling to tradition in your loyalty program, you...Read More

Few exercises in frustration and futility are as iconic as the attempt to hammer a square peg into a round hole – except, perhaps trying to use the wrong perks to influence spend behaviors of loyalty program members. Selecting the right perks for your program can help you successfully drive...Read More

A rewards program has its own distinct lifecycle. It’s important to break your program members into segments and track them along the lifecycle so that you can analyze their behaviors within each phase and come up with a plan of approach that is optimized for each stage.All members are not...Read More

Journey mapping is an important practice for any customer-focused industry. For a loyalty program provider, it’s imperative. An invaluable tool, journey mapping tells the story of the customer experience, giving you insights into your customer’s mindset at any given point on...Read More

Variety, it seems, truly is the spice that motivates consumers when it comes to interacting with a loyalty program. Considering American’s cultural diversity and love of new experiences, it’s no surprise that the loyalty programs that perform best are those that use multiple channels...Read More

We recently began applying Agile methodology to our marketing process. We’ve employed it in the traditional sense with our IT development process for years and have seen a lot of improvements. So it occurred to us that we could use it to enhance our marketing process as well, since...Read More

Americans aren’t afraid to enroll in loyalty programs; the average consumer is a member of at least eight programs, according to North American Technographics Customer Life Cycle Survey. But do all those enrollments automatically lead to deeper engagement? Not necessarily. Data indicates...Read More

Log ins, time on site, redemptions – When it comes to your loyalty program, there are certain key metrics you should always track and explore ways to improve. Everyone knows some tried and true methods to get incremental boosts in your engagement rates, whether it relates to your email or...Read More

“One size fits all” may work for a rain poncho, but it’s no way to run a loyalty program. Forrester Research tells us that the desire to save money inspires the majority of loyalty program participants to enroll. Yet how they want to save money – the rewards they expect...Read More

We’ve already discussed two of three Key Performance Indicators (KPI) of a Rewards Program – registrations and redemptions. Now we’ll wrap up with the final KPI – engagement. Let’s take a look at how to measure the level of engagement your rewards...Read More

Checking up on the state of your rewards program requires a deep dive into its individual elements. In my last blog, I discussed the first of three major KPIs of your rewards program – registrations. Once you’ve examined and optimized your registration process, the next...Read More

The beginning of the year is a great time to set goals for your rewards program and strategize for the months ahead. But you can’t determine where you want to go without first taking stock of where you currently stand.When taking the pulse of your rewards program to track and measure its...Read More

Incorporating auctions into your loyalty program is a unique way to add competition to your rewards offering (the benefits of which are numerous). Auctions provide a fun and eye-catching way for members to use their points. And importantly, they’re risk-free. If members are outbid...Read More

To reward or not reward? Financial institutions have been struggling with variations and derivations of that question for decades.Should you offer a rewards & loyalty program? If so, what product do you tie it to – debit or credit cards? Savings or checking accounts? What...Read More

Loyalty in the financial services industry is being threatened like never before.Consumers are confronted by an increasing number of choices. Technology-led startups offering a range of financial and payment services are vying for a share of the customer’s wallet and assets alongside...Read More

A picture may paint a thousand words, but often, when the issue is multifaceted and complex, it takes an infographic to turn all those words into something people can really grasp. That’s why Deluxe put together this infographic to help explain the latest trends in loyalty...Read More

First they were a novelty, then they became trendy, next they evolved into a vital marketing tool, and now, loyalty programs are (or should be) integral to every aspect of a business’ interaction with its customers. Modern loyalty programs have the potential to be the engines that power...Read More

When loyalty program marketers strategize about optimizing their emails, they usually consider promotional emails only. But to do this is to ignore another potentially huge marketing vehicle that’s right in front of their faces – the transactional email. Transactional emails provide...Read More

Tradition in business can be a wonderful thing. Sending holiday baskets to clients every year or giving a plaque to employees who’ve been on the job for a decade are both great ways to reward a profitable business relationship. But if you cling to tradition in your loyalty program, you...Read More

Few exercises in frustration and futility are as iconic as the attempt to hammer a square peg into a round hole – except, perhaps trying to use the wrong perks to influence spend behaviors of loyalty program members. Selecting the right perks for your program can help you successfully drive...Read More

A rewards program has its own distinct lifecycle. It’s important to break your program members into segments and track them along the lifecycle so that you can analyze their behaviors within each phase and come up with a plan of approach that is optimized for each stage.All members are not...Read More

Journey mapping is an important practice for any customer-focused industry. For a loyalty program provider, it’s imperative. An invaluable tool, journey mapping tells the story of the customer experience, giving you insights into your customer’s mindset at any given point on...Read More

Variety, it seems, truly is the spice that motivates consumers when it comes to interacting with a loyalty program. Considering American’s cultural diversity and love of new experiences, it’s no surprise that the loyalty programs that perform best are those that use multiple channels...Read More

We recently began applying Agile methodology to our marketing process. We’ve employed it in the traditional sense with our IT development process for years and have seen a lot of improvements. So it occurred to us that we could use it to enhance our marketing process as well, since...Read More

Americans aren’t afraid to enroll in loyalty programs; the average consumer is a member of at least eight programs, according to North American Technographics Customer Life Cycle Survey. But do all those enrollments automatically lead to deeper engagement? Not necessarily. Data indicates...Read More

Log ins, time on site, redemptions – When it comes to your loyalty program, there are certain key metrics you should always track and explore ways to improve. Everyone knows some tried and true methods to get incremental boosts in your engagement rates, whether it relates to your email or...Read More

“One size fits all” may work for a rain poncho, but it’s no way to run a loyalty program. Forrester Research tells us that the desire to save money inspires the majority of loyalty program participants to enroll. Yet how they want to save money – the rewards they expect...Read More

We’ve already discussed two of three Key Performance Indicators (KPI) of a Rewards Program – registrations and redemptions. Now we’ll wrap up with the final KPI – engagement. Let’s take a look at how to measure the level of engagement your rewards...Read More

Checking up on the state of your rewards program requires a deep dive into its individual elements. In my last blog, I discussed the first of three major KPIs of your rewards program – registrations. Once you’ve examined and optimized your registration process, the next...Read More

The beginning of the year is a great time to set goals for your rewards program and strategize for the months ahead. But you can’t determine where you want to go without first taking stock of where you currently stand.When taking the pulse of your rewards program to track and measure its...Read More

Incorporating auctions into your loyalty program is a unique way to add competition to your rewards offering (the benefits of which are numerous). Auctions provide a fun and eye-catching way for members to use their points. And importantly, they’re risk-free. If members are outbid...Read More

To reward or not reward? Financial institutions have been struggling with variations and derivations of that question for decades.Should you offer a rewards & loyalty program? If so, what product do you tie it to – debit or credit cards? Savings or checking accounts? What...Read More