The first step in design is to “walk in the shoes of another person.” This may seem like an obvious first step, but it requires practice to step out of one’s normal tracks and look at a problem with a fresh perspective.
In their book Designing for Growth, Jeanne Liedtka and Tim Ogilvie tell us that “design starts with empathy.” Empathy means you try to feel with the person you are designing for. It requires the designer to consider their....