Next week, thousands of the top advertising, marketing and communications executives will convene in the south of France for the 62nd annual Cannes Lions festival. This year marks the first-ever Lions Innovation, a “festival within a festival.” Per Cannes Lions CEO Philip Thomas, "The Lions Innovation Festival will highlight how data and technology can be powerful catalysts for creativity."
The birth of this mini-festival is a sign of the times as data begins to power the....