It’s just business, right?
Nope! Business is personal. And new research shows that brands that connect with buyers on a personal, emotional and human level are twice as effective as brands that try to promote themselves.
We all have to thank the Corporate Executive Board (CEB) for bringing us one of the most used statistics in B2B marketing: 57% of the purchase process is complete before buyers talk to a supplier.
Now the CEB is helping to explain what we can do with the realization....