Megan Heuer, VP at SiriusDecisions said, “If you believe ABM success is measured only in lead volume… think again. ABM is about influence.” B2B decision-making is a group sport. In fact, enterprise purchase decisions are rarely made by an individual. Account-Based Marketing (ABM) operates with this premise. Working hand in hand with sales, you identify and profile a specific set of target companies in depth. Then you develop tailored plans to....