Bringing site abandoners back to the site is an ideal way to drive brand engagement and recapture an otherwise lost investment in traffic, thereby increasing sales. An effective way of doing this is with retargeted ads. These ads re-engage visitors who left the website without converting based on their previous Internet actions.According to eMarketer, retargeting ads produce an upsurge in website visitation of 726% – more than twice any other form of advertising. ....