Retargeted advertising is not a new concept of performance advertising. And when you add online video, you meet the intersection of performance and brand advertising. Retargeted video advertising bridges these two ad disciplines and delivers the best of both worlds, proving to ‘outperform’ brand advertising and ‘outbrand’ performance advertising.At the most basic level, SmartVideo for Retargeted Advertising brings back website abandoners. Yet the solution can play a key role in....