Car shopping 20 years or so ago involved checking out ads in the local newspaper, taking a day to drive from dealer to dealer, and learning about hot deals through television advertising.
Fast forward to today. Consumers shop on Amazon, read the news on-line, research and comparison shop for their favorite products across channels, use mobile banking, chat on social, and so on. And of course, shopping for cars has gone digital.
According to a Google auto shopper study, a whopping 95% of....