Webinar Preview Presented by LoyaltyOne

In 2011, the average consumer was a member of 18 programs with an astounding 2-billion loyalty program memberships in the United States according to the 2011 COLLOQUY CensusTalk white paper. Two years later, new research has confirmed that the growth in loyalty program memberships has continued.  But is this growth flab or muscle? Are consumers more or less active in loyalty programs? What are the most important factors in managing a successful loyalty program and standing out from the crowd?

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