In this video blog, Tim Suther, CMO, Acxiom and & Mark Johnson, CEO, Loyalty 360 discuss the following questions:
1. What is the key message from the recent Loyalty 360 & Acxiom white paper: making every interaction count, how customer intelligence drives customer loyalty?
2. How will data analytics impact your customer engagement, retention and loyalty strategies?
3. What is the most important data to capture and analyze?
4. What is on your wish list for tactics, tools or technologies you would like to see incorporated in your customer relationship strategy?
5. Which of today’s top trends will have the largest impact on the future of customer engagement and loyalty, Mobile, Social, Local and Why?
6. What do you think is the most important issue relating to customer loyalty and retention?