Thought Leadership Video Blog Kris Duggan, Badgeville

Through the Loyalty 360 Thought Leadership series we invite you to hear first-hand insights and perspectives from the thought leadership driving the customer engagement and loyalty industry today.

In this video blog, Loyalty 360 interviews Kris Duggan, CEO and Founder of Badgeville.

Kris shares his perspective and best practice insight relating to the following topics:

1. With the advent of social, mobile and other emerging technologies, how do brands effectively improve the customer experience and engage their audience in this challenging and very dynamic marketing environment?

2. What are the challenges you see with multi-channel communication for today's marketers and how do we best address this opportunity for increased engagement?

3. How do brands effectively engage individuals in this diverse and data intensive ecosphere?

4. We believe in a process of expectation matching; the belief that the consumer's expectation changes based on their engagement with the brand and the stage of the lifecycle or stage of the process the consumer finds themselves. Brands struggle with this dynamic and this idea; yet want to see it put to practice. Advice to marketers?

5. What will be the biggest challenge for marketers in the next 3-5 years?