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In this video blog, Chuck Christianson, Group VP of Affinion Loyalty Group discusses the following questions:
1) Is your existing customer strategy focused more heavily on acquisition or retention?
2) What do you think is the most important issue related to customer loyalty and retention?
3) Which of today’s top trends will have the largest impact on the future of customer engagement and loyalty, mobile, social, local?
4) What is it about Loyalty Expo that makes it relevant to either a service provider or a brand trying to reach its customers?