Thought Leadership Series Paul Gordon, Vice President of Sales, Rymax Marketing Services

Through the Loyalty 360 Thought Leadership series we invite you to hear first-hand insights and perspectives from the thought leadership driving the customer engagement and loyalty industry today.

In this video blog, Loyalty 360 interviews Paul Gordon, Vice President of Sales, Rymax Marketing Services.


Paul shares his perspective and best practice insight about the following:

1. What will be the biggest challenge for marketing in the next 3-5 years?
2. Give us a high level overview of your customer philosophy and share how this perspective helps drive more effective engagement and therefore better marketing outcomes? 
3. How do brands effectively engage individuals in this diverse and data intensive ecosphere?
4. We believe in a process of expectation matching; the belief that the consumer’s expectation change based on their engagement with the brand and the stage of the lifecycle or stage of the process the consumer finds themselves? Brands struggle with this dynamic and this idea; yet want to see it put in practice? Advice to marketers?

About Paul Gordon:
Paul Gordon is Vice President of Sales for Rymax Marketing Services. Under Paul’s direction, the sales division is responsible for developing innovative loyalty programs, merchandise rewards and events on a national and global level that initiate consumer trial, create retention and attain higher returns. Paul oversees the growth of key accounts, develops new client relationships, and strategically aligns Rymax's exclusive and national brand partners with an assortment of incentive programs.