The Retail Revolution PODCAST

Today’s shopper may be more informed, empowered, sophisticated and demanding than ever before, but they are still driven by the same emotional needs they always have been. However, meeting those needs, engaging customers and securing the sale continues to present retailers with challenges. In the race to optimise retail business models in our new omnichannel world, retailers must not overlook either the practical or the emotional drivers behind shopping behaviour.

 

READ THE ARTICLE HERE