State of the Industry The Quest for Being Better, aka Perpetual Rotation

To be successful in today's marketplace, marketers must consistently take what they learn about their customers and apply it to new campaigns and promotions. The marketing goal is to heighten awareness, reach the right consumer with the right product or service, drive the consumer to take action, seed customer loyalty and grow ROI.

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Videos and podcasts

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Navigating Togetherness in a Post-Covid World
podcast

The Coca-Cola Company: Brand Refreshes Global Campaign Leveraging AI and Social Media

March 18,2024

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Melting Pot: Inspiring and Cultivating Emotional Loyalty with Customers

March 11,2024

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CVS Pharmacy: Evolving Customer Loyalty Programs and Creating a More Convenient Customer Experience

March 06,2024

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WEBINARS

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Boosting Your Customer Data Strategy: How to Use Loyalty Data in a Cookieless Future
Boosting Your Customer Data Strategy: How to Use Loyalty Data in a Cookieless Future
Loyalty: Outcome or Enabler?
Loyalty: Outcome or Enabler?
Reimagining Loyalty: How to Create Relevancy in an Evolving Consumer Landscape
Reimagining Loyalty: How to Create Relevancy in an Evolving Consumer Landscape

Industry News

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Kraft Heinz rebrands Mio liquid concentrate to meet Gen Z wellness trends
Apr 18, 2024
Southeastern Grocers strengthens commitment to building a more sustainable future with annual progress report and Earth Month initiatives
Apr 18, 2024
Gopuff expands fresh grocery delivery with Misfits Market partnership
Apr 18, 2024
CHIPOTLE'S HOCKEY JERSEY BOGO OFFER RETURNS IN THE U.S. AND CANADA FOR THE 2024 STANLEY CUP® PLAYOFFS
Apr 17, 2024