State of the Industry Purchase with Purpose How to Reward Loyal Customers this Holiday Season

The holiday season tends to bring out what Abraham Lincoln referred to as “the better angels of our nature.” By and large, people caught up in the holiday spirit are more patient, friendly, forgiving and generous.  That feeling of generosity and of gratitude for what one has, coupled with the desire to help those who aren’t as fortunate, made the end-of-year period the most popular time for charitable giving.