[Podcast] Loyalty Management Series: The Next Generation of Loyalty: Key Technologies and Trends

Technology is not just changing what is feasible in the context of loyalty program design for brands, it is also driving changes in consumer expectations for such programs (e.g. around personalization and immediacy). More fundamentally, technology is changing the very nature of the relationship between consumers and brands, moving away from the one-way, transactional structures of yore to a more holistic, always-on dialog between equals. Read the Article