[Podcast] Loyalty Management Series: Next Generation Loyalty

In this podcast, we speak to Dino Michetti of Epsilon about how loyalty is no longer just a program, offering rewards and experiences that are fulfilling, and the next generation of loyalty. One example of this in the modern day is the Walgreens Balance Rewards for healthy choices® initiative, which encourages members to “create a healthier lifestyle with better habits today while the Walgreens team cheers them on and provides rewards along the way.”  Earning rewards for making healthy choices is a fulfilling experience for Balance® Rewards members. Read the article now.