[Podcast] Loyalty Management Series: Loyalty In The Palm Of Your Hand

In this Podcast, Ritesh Bhavnani of Snipp will talk about how smartphones have shaken up the traditional Loyalty Program and why you need to get in on the trend.

Smartphones are fundamentally disrupting traditional loyalty programs in big ways and small – and the impact of mobile on loyalty is nowhere near fully realized yet. Marketers have been slow to embrace the full set of capabilities afforded by mobile; most have simply provided “always on” access and management of customer loyalty points through mobile apps.

The original article can be read here