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Apple revolutionized service with the introduction of Siri in October 2011 creating a new element of engagement and service with Apple devices. Siri, a robotized customer service agent, helps consumers with their needs via one press of a button and voice recognition. – The motto “Just ask Siri for help!” is all about offering service in ‘real-time’ to fulfill consumers’ needs, like locating the closest auto mechanic when you encounter a flat tire on the highway. Read Now