Personalization, Segmentation, & Cadence Management | Loyalty360


In the sixth part of our Throwback Thursday Video Series, Loyalty360 asked leaders in brand loyalty and customer experience, “How are you looking at personalization, segmentation and cadence management? Also, how can your offering/expertise help brands in this area?”
Loyalty360’s Throwback Thursday video series brings together several of the best responses from Loyalty360 member thought leaders on recent topics, trends, and discussions.
In this video, Loyalty360 features:

  • Guy Cierzan, managing partner on loyalty at ICF Next

  • Len Covello, chief technology officer at engage

  • Carlos Dunlap-Beard, vice president of loyalty solutions for Clarus Commerce

  • Marti Beller, president of Kobie Marketing

Be sure to check out the other videos in our Loyalty360 Thought Leader #TBT series here -
As well as the videos on Loyalty360’s website here –
About Loyalty360: About Loyalty360: Loyalty360 is the association for customer loyalty. We bring together the best loyalty-focused professionals from technology and service suppliers and brands under one roof. Through Loyalty360, these professionals find invaluable resources, networking opportunities and guidance provided by internal thought leaders and brands/suppliers on the cutting edge of customer loyalty.

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