Measuring Loyalty Programs Whos Asking the Question?

Presented By: There are a number of ways to measure the impact and effectiveness of loyalty programs and loyalty marketing in general, from "the Ultimate Question" (NPS) to what CFOs and Boards care about to what brand-oriented....

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Videos and podcasts

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Navigating Togetherness in a Post-Covid World
podcast

First Tech's Commitment to Innovation and Customer Loyalty: An Exclusive Interview with Mairi Burns

March 20,2025

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Leaders in Customer Loyalty: Brand Stories | How Applebee’s Date Night Pass is Redefining Romantic Dining

March 13,2025

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Leaders in Customer Loyalty: Industry Voices Featuring Mladen Vladic, General Manager of Loyalty Services at FIS

March 11,2025

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WEBINARS

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Cracking the Code: Leveraging Holiday Shopping Psychographics to Drive Year-Round Revenue and Loyalty
Cracking the Code: Leveraging Holiday Shopping Psychographics to Drive Year-Round Revenue and Loyalty
From Holiday Rush to Year-Round Loyalty: Extending Momentum into 2025
From Holiday Rush to Year-Round Loyalty: Extending Momentum into 2025
Powering Customer Loyalty Through Multi-Brand Partnerships and Unique Reward Opportunities
Powering Customer Loyalty Through Multi-Brand Partnerships and Unique Reward Opportunities

Industry News

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CarltonOne welcomes Blair Cameron as new CEO
Mar 21, 2025
Darden Restaurants Lifts Sales With Bigger Footprint, Popular Dishes
Mar 21, 2025
Arby’s to give away sandwiches if there are any March Madness upsets
Mar 21, 2025
Maison Métier and The Barnett Join World of Hyatt Loyalty Program
Mar 21, 2025