Engagement Expo 2014 Beyond Satisfaction Ford’s Pursuit of Loyalty
  1. Branding / Product Positioning
  2. CRM (Customer Relationship)
  3. Customer Service / Satisfaction
  4. CX (Customer Experience)
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The automotive industry has been focused on customer satisfaction for over 30 years. Automakers measure it meticulously, often relying on third parties who rank each brand on a scale of customer satisfaction.  Yet, despite all the....

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