Beyond Boundaries How to Succeed in Taking Your Retail Brand International

We have reached the point where it has become impossible to neglect the impact and importance of “international” in retailing. Whether it is Zara or H&M, Ikea or Sephora, Aldi or Amazon, the list of leading retail companies now has a decidedly global tone. Yet at the same time, the headlines are also filled with retailers retrenching globally. Even the biggest names in retail - Carrefour, Walmart, Tesco to name but a few - have had their share of defeats. So what is the formula for success?

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