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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Loyalty is the watchword for brands: How to build it, how to sustain it, how to monetize it. We all know the value of loyal customers, and companies now spend billions each year incentivizing them to stick around -- 90% through some form of a...Read More
In today’s increasingly competitive retail landscape, marketers are continually searching for the most effective way to attract and retain customers. But standing out and being noticed on the shelves, in the aisles and along e-pathways is...Read More
As the first generation of digital natives, Millennial Moms shop in ways that are markedly different from any other before them. They spend more time online, especially on social media, and rely heavily on their smartphones and social media...Read More
Online retailing may have grown in leaps and bounds, but brick-and-mortar stores still account for the lion’s share of retail sales, projected to remain as high as 90% in 2018.1 The in-store experience is therefore still a prime focus for...Read More
The Consumer Packaged Goods (CPG) Industry has faced many challenges over the years–strong economic pressure, the increasing number of private labels and store brands, and the growth of e-commerce offering consumers the ability to locate...Read More
The retail industry has traditionally been characterized by low margins and high ﬁxed costs, with ever-looming price wars on the horizon. Digital technology has contributed to these challenges by providing emerging businesses with online tools...Read More