Outtakes from the Loyalty "Blooper Reel" That Will Have You Calling for "Take Two"

  • October 18 2017
  • Resource: Research And Reports
  • The Snipp Team

Loyalty is the watchword for brands: How to build it, how to sustain it, how to monetize it. We all know the value of loyal customers, and companies now spend billions each year incentivizing them to stick around -- 90% through some form of a...Read More

Along the Continuum to Loyalty: What Every Brand Should Know

  • May 18 2017
  • Resource: Research And Reports
  • The Snipp Team

In today’s increasingly competitive retail landscape, marketers are continually searching for the most effective way to attract and retain customers. But standing out and being noticed on the shelves, in the aisles and along e-pathways is...Read More

Marketing to Millennial Moms: Best Practices to Winning Lifelong Loyalty

  • August 25 2016
  • Resource: Research And Reports
  • The Snipp Team

As the first generation of digital natives, Millennial Moms shop in ways that are markedly different from any other before them. They spend more time online, especially on social media, and rely heavily on their smartphones and social media...Read More

A Marketer's Guide to Receipt Processing Technology

  • June 07 2016
  • Resource: Research And Reports
  • The Snipp Team

Online retailing may have grown in leaps and bounds, but brick-and-mortar stores still account for the lion’s share of retail sales, projected to remain as high as 90% in 2018.1 The in-store experience is therefore still a prime focus for...Read More

Loyalty for CPG Brands in 2016

  • March 14 2016
  • Resource: Research And Reports
  • The Snipp Team

The Consumer Packaged Goods (CPG) Industry has faced many challenges over the years–strong economic pressure, the increasing number of private labels and store brands, and the growth of e-commerce offering consumers the ability to locate...Read More

The Fundamentals of Progressive Retail Loyalty Programs

  • February 22 2016
  • Resource: Research And Reports
  • The Snipp Team

The retail industry has traditionally been characterized by low margins and high fixed costs, with ever-looming price wars on the horizon. Digital technology has contributed to these challenges by providing emerging businesses with online tools...Read More

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