The Pursuit of Personalization

  • January 22 2020
  • Resource: Research And Reports
  • Scott Robinson, VP, Loyalty Consulting

Personalization is ubiquitous in the loyalty space and yet marketers are still struggling to get it right, to develop deep and meaningful relationships with their consumers.Customers themselves are tired of brands mining a wealth of information...Read More

Generation Z is Here. What Are you Waiting For?

  • October 17 2019
  • Resource: Research And Reports
  • The Bond Brand Loyalty Team

They’re young, they’re digitally savvy, they’re globally minded, and they have high expectations from brands. No, we’re not talking about millennials—every marketer’s go-to target group. This is Generation Z...Read More

The Loyalty Report '19 Redux: The New Story of Loyalty

  • June 21 2019
  • Resource: Research And Reports
  • The Bond Brand Loyalty Team

Loyalty Programs continue to drive results for Brands, but everywhere we look, we're reminded that change is constant.  New competitors, evolving technologies and rising customer expectations are putting Programs in flux and placing...Read More

Charting a New Course for Airline Loyalty

  • October 31 2018
  • Resource: Research And Reports
  • Bond Brand Loyalty

FREQUENT-FLYER PERKS CAN BE AMAZING— a private check-in lounge and front-of-the-line security, gate-to-gate service in a luxury vehicle, complimentary bottle of in-flight bubbly to celebrate a special occasion, or access to exclusive events...Read More

The Game Is Changing: The Loyalty Report 2018

  • August 17 2018
  • Resource: Research And Reports
  • Bond Brand Loyalty Team

Loyalty is changing faster than ever before. The game is being disrupted by escalating customer expectations, perpetual new players, evolving technologies, and a game board that’s constantly in flux. Brands must shape-shift with the living...Read More

The New Currencies Are Coming

  • August 17 2018
  • Resource: Research And Reports
  • Bond Brand Loyalty Team

Is it an immersive event complete with free entertainment and free samples; the feeling you get when being greeted by the concierge of a luxury hotel; or peace of mind knowing your online order has arrived and is securely tucked inside your front...Read More

Common Pitfalls of Loyalty Program Design

  • October 12 2017
  • Resource: Research And Reports
  • Richard Schenker

Loyalty Programs are ubiquitous across most business sectors and are a critical tool for fostering an effective customer engagement strategy for brands. They enable customer acquisition, onboarding, engagement, retention, and even win back a...Read More

The Battle for Love & Loyalty: The Loyalty Report 2017

  • July 06 2017
  • Resource: Research And Reports
  • The Bond Brand Loyalty Team

PUNCHING ABOVE YOUR WEIGHTThis year, the gloves come off as we pit champions versus challengers in a battle for consumer love and loyalty. Changes in Program Member attitudes and behaviors are reshaping the loyalty landscape and pressuring...Read More

The 2016 Bond Loyalty Report

  • June 14 2016
  • Resource: Research And Reports
  • The Bond Brand Loyalty Team

The 2016 Bond Loyalty Report study was conducted in January of 2016. A sample of nearly 12,000 U.S. and over 7,000 Canadian consumers participated in this study through an online survey.   The report explores year-over-year changes in...Read More

Failure To Launch: How to Realize Executional Excellence to Ensure Loyalty Program Success

  • December 03 2015
  • Resource: Research And Reports
  • The Bond Brand Loyalty Team

It’s one thing to catch the eye; it’s another to hold the gaze. In hopes of attracting the attention of today’s demanding customers, marketers often spend inordinate amounts of time designing the “perfect” loyalty...Read More

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