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Supplier-Contributed Research

 

Supplier-contributed research brings forward insights, expertise, and perspective directly from our member community. These pieces showcase how leading brands and suppliers are approaching customer loyalty, sharing learnings that help advance the broader industry.

The Pursuit of Personalization
The Pursuit of Personalization
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Generation Z is Here. What Are you Waiting For?
Generation Z is Here. What Are you Waiting For?
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The Loyalty Report
The Loyalty Report '19 Redux: The New Story of Loyalty
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Charting a New Course for Airline Loyalty
Charting a New Course for Airline Loyalty
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The Game Is Changing: The Loyalty Report 2018
The Game Is Changing: The Loyalty Report 2018
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The New Currencies Are Coming
The New Currencies Are Coming
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Common Pitfalls of Loyalty Program Design
Common Pitfalls of Loyalty Program Design
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The Battle for Love & Loyalty: The Loyalty Report 2017
The Battle for Love & Loyalty: The Loyalty Report 2017
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The 2016 Bond Loyalty Report
The 2016 Bond Loyalty Report
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Failure To Launch: How to Realize Executional Excellence to Ensure Loyalty Program Success
Failure To Launch: How to Realize Executional Excellence to Ensure Loyalty Program Success
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Six Best Practices : Translate Your Customer Experience Visions Into Powerful Frontline Behaviors
Six Best Practices : Translate Your Customer Experience Visions Into Powerful Frontline Behaviors
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The Love Matrix - are customers loyal to the brand, or are they (just) loyal to the discount?
The Love Matrix - are customers loyal to the brand, or are they (just) loyal to the discount?
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