How Telco Leaders Measure and Optimize Personalized Video Ad Programs

  • July 17 2015
  • Resource: Research And Reports
  • SundaySky Team

Define Success Criteria and Continually Optimize to Impact the bottom LineAccording to eMarketer, telcos will spend $7.13 billion on digital advertising in 2016.As telecommunications marketers allocate more budget toward it, there’s a more...Read More

How Telcos Can Derive More Value From Personalized Video Advertising

  • July 02 2015
  • Resource: Research And Reports
  • SundaySky Team

This white paper, written for marketing leaders in the telecommunications industry, details the elements required to deploy a successful personalized video advertising strategy. The top wireless carriers and cable operators are adopting...Read More

How to Deliver Ads The Resonate with Customers and Perform for Businesses

  • June 19 2015
  • Resource: Research And Reports
  • SundaySky Team

Across industries, TV advertising dollars are shifting to online video and at the same time, more online ad budget is being reallocated from display to video than to any other medium. Online video ads engage audiences for a full 15 to 30 seconds...Read More

How to Execute a Digital-First Strategy: Using Personalized Storytelling to Drive Digital Engagement

  • June 05 2015
  • Resource: Research And Reports
  • SundaySky Team

Forrester Research reports that while 74 percent of business executives say their company has a digital strategy, only 15 percent believe their company has the skills and capabilities to execute on that strategy.It’s time to put more...Read More

Metrics That Matter: SmartVideo Benchmarks for Telecommunications Leaders

  • May 22 2015
  • Resource: Research And Reports
  • SundaySky

The world's largest telco providers deploy SmartVideo programs to enhance their customer acquisition and retention initiatives. This report benchmarks the metrics that matter for personalized video programs at several use cases across the...Read More

Metrics That Matter: Smartvideo Benchmarks for Insurance Leaders

  • December 10 2014
  • Resource: Research And Reports
  • SundaySky

This SmartVideo Index: In Brief focuses on the SmartVideo engagement METRICS THAT MATTER for customer experience and marketing leaders in the insurance industry. Benchmarking the right metrics allows insurers to measure the video performance and...Read More