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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Define Success Criteria and Continually Optimize to Impact the bottom LineAccording to eMarketer, telcos will spend $7.13 billion on digital advertising in 2016.As telecommunications marketers allocate more budget toward it, there’s a more...Read More
This white paper, written for marketing leaders in the telecommunications industry, details the elements required to deploy a successful personalized video advertising strategy. The top wireless carriers and cable operators are adopting...Read More
Across industries, TV advertising dollars are shifting to online video and at the same time, more online ad budget is being reallocated from display to video than to any other medium. Online video ads engage audiences for a full 15 to 30 seconds...Read More
Forrester Research reports that while 74 percent of business executives say their company has a digital strategy, only 15 percent believe their company has the skills and capabilities to execute on that strategy.It’s time to put more...Read More
The world's largest telco providers deploy SmartVideo programs to enhance their customer acquisition and retention initiatives. This report benchmarks the metrics that matter for personalized video programs at several use cases across the...Read More
This SmartVideo Index: In Brief focuses on the SmartVideo engagement METRICS THAT MATTER for customer experience and marketing leaders in the insurance industry. Benchmarking the right metrics allows insurers to measure the video performance and...Read More