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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Customer loyalty is becoming harder and harder to attain.
With increased competition, brands are continually driving down prices (and margins) to make the sale. Savvy consumers can easily find what they want at the cheapest price with a quick...Read More
What makes customers loyal in 2019? What are brands doing to stand out from the competition and win the hearts and share of wallet of consumers. Which brands are leading the pack?
In this e-book we present the top five and take an indepth look...Read More
Despite consumer spending reaching its highest in eight years, 2017 saw major changes in the
retail space. 50 US retailers filed for bankruptcy, and some brick and mortar stores scaled back and
closed locations.Where did consumers spend their...Read More
According to Forrester, the consumer landscape has changed. Consumers are more empowered
than ever, have more choices available to them, and have greater expectations from the brands they
purchase from and engage with.The recent State of the...Read More
As HY2018 comes to a close, it’s the perfect time to start mapping out where to allocate your marketing budget next year.
In this e-book, we outline the top 10 trends that will impact sales, retention, and customer loyalty in 2019 and...Read More
CrowdTwist conducted research into consumer attitudes towards loyalty programs, brand engagement, emerging technologies, and shopping experiences. This report, the first in a two-part series, provides an overview of the general findings from the...Read More
Loyalty is a major strategic undertaking that requires significant investment. Oftentimes the easiest course of action is none, therefore it can be challenging trying to get buy-in from key stakeholders and management. But with the steady decline...Read More
Customer experience is king. According to a Walker study, by the year 2020 customer experience will overtake price and product as the key brand differentiator. How can brands ensure they are meeting customer expectations? A good customer...Read More
When devising a loyalty program, an initial step in the planning process is deciding the goals and value you want to gain and deliver through the program. This guides the development of the program’s points economy. Consumers are most...Read More
Marketing is more challenging and crucial than ever before. Consumers have more choices for how they spend their money and interact with brands. To drive greater loyalty and engagement, companies must enhance customer relationships beyond...Read More