CONTENT GALLERY

The global mobile wallet market is expected to reach 1,420.8 million users by 2020* (quite the number). And our research bears that out: As of October 2014, consumers were dabbling with mobile payments and (excluding the notable exception of...Read More

PunchTab, the leading omni-channel engagement and insights platform, today announced results from a survey on purchase behaviors of moms during the back-to-school shopping season. More than 500 moms participated in the survey, which explored their...Read More

Mobile tracking is a hot topic. We’ve all heard stats: • 90% of American adults have a cell phone* • 58% of American adults have a smartphone* • 72% of U.S. smartphone users use their phone while shopping** .....Read More

Over the years, CPG brands have heavily relied on retailers and expensive 3rd party research firms to collect consumer insights. Marketers pour millions of dollars into campaigns designed to increase brand preference and...Read More

Maybe you’ve heard that gamification and offering incentives and rewards (i.e., incentive marketing) will boost engagement with prospects and customers. It sure does for brands like Arby’s, eBay, AT&T, Wal-Mart, and...Read More

Moms Hold the Keys to the Kingdom When it comes to household purchases, Moms are the primary decision makers, influencing a $2.4T in spend every year[1] making this one of the most critical demographics segments for brands. (Yes, two trillion...Read More

Let’s give our brains a break and let our humanity take over for just a moment.We can measure percentages, statistics, averages and can even create predictive models, but at the end of the day, that still doesn’t humanize your target...Read More

To Marketers Everywhere, We’re probably a lot like you. Work-obsessed, multi-tasking, out-of-the-box-thinking, analytic fiends. We’re marketers. And we think we should probably start a support group for people who can’t...Read More

BUSTING the 5 Myths of Incentive Programs Sure, you can motivate people to do almost anything you want by paying them… and there’s no question that offering incentives can be a powerful way to get your customers...Read More