Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

How Public Transit Operators Can Get on Board with Loyalty

Jade McFarland, HTK , HTK Limited | March 25 2021

There’s one mode of transport that’s no stranger to the loyalty program. From frequent flyer miles to members’ only lounges, airline schemes are abundant, driving both profit and.

Using Machine Learning for Smarter Segmentation

Josh Williams-Christy, HTK , HTK Limited | November 19 2020

Defining the segments for a campaign or promotional offer is one of the most fundamental marketing tasks. But the traditional approach to segmentation isn’t all that effective…It.

Case Study: Delivering a Multichannel Program for Krispy Kreme UK

Jade McFarland, HTK , HTK Limited | October 16 2020

Krispy Kreme has been serving hand-crafted doughnuts and fresh coffee to UK shoppers since 2003, with over 118 standalone stores and 1,000 cabinets with retail partners. In July 2020, Krispy Kreme.

Loyalty / Rewards Programs

“Your Feedback is Important to Us”: Automating a Better Approach to Customer Feedback

Jade McFarland, HTK , HTK Limited | August 03 2020

If your business is competing on customer experience, chances are you’re collecting customer feedback. But how well is that feedback really serving your organisation and your customers?Feedback.

Voice of the Customer

Loyalty in Decline? Why Insight is the Answer.

Marlon Bowser , HTK Limited | March 04 2020

Very rarely is there a compelling business case to run a points-based loyalty scheme. Loyalty ‘experts’ will point at the success of airline programs to retain frequent fliers &ndash.

Black Friday Blues: Rethinking discount-driven loyalty

Marlon , HTK Limited | December 04 2019

Back in the day, we had the famous Boxing Day sale. To use an analogy, it makes sense that turkeys are cheaper in the days after Christmas than before, because of the economics of supply and.

Why Promotions and Customer Success Go Hand-in-Hand

Marlon Bowser , HTK Limited | August 29 2019

I’m going to tell a true story.On the 10th of July, as a belated birthday present to moi, I ordered some Sonos speakers online from a popular retailer. For the sake of the story, let&rsquo.

Loyalty / Rewards Programs

3 Mistakes That Can Undermine Your Personalization Strategy

HTK Team , HTK Limited | July 09 2019

There’s lots of renewed talk around “personalization”, largely fuelled by the rise of customer data platforms, artificial intelligence and smart automation.Particularly in consumer.

Loyalty / Rewards Programs

5 Common Fears About AI for Marketing – And How to Address Them

Jade McFarland , HTK Limited | June 18 2019

This is the second post in our “AI for CX & Marketing” series – check out the first post here.If you’re trying to build AI into your martech stack, you may hit some.

Mastering Data Management for Better Personalization

Jade McFarland, HTK , HTK Limited | June 10 2019

If you’re pursuing personalization as part of your marketing strategy, you’ll know how important data is to the end result.After all, it’s hard to give each customer a tailored.

Data Analytics

The Best Way to Grow Customer Loyalty – Without a Program

Jade McFarland, HTK , HTK Limited | March 27 2019

If a loyalty program isn’t right for your business, how do you invest in customer retention and loyalty? The solution lies in creating emotional connections through personalized engagement.

Thinking About AI? Start With The “Why”.

The HTK Team , HTK Limited | February 26 2019

According to a recent article by Retail Week, the majority of retailers have already bought into the idea of AI – with 74% investing in pilot projects. Yet when asked why they wanted to pursue.

CX (Customer Experience)

Displaying results 1-12 (of 15)

|< < 1 - 2 > >|