Case Study: Delivering a Multichannel Program for Krispy Kreme UK

  • October 16 2020
  • Resource: Loyalty Today
  • Jade McFarland, HTK

Krispy Kreme has been serving hand-crafted doughnuts and fresh coffee to UK shoppers since 2003, with over 118 standalone stores and 1,000 cabinets with retail partners. In July 2020, Krispy Kreme launched their redesigned and replatformed...Read More

“Your Feedback is Important to Us”: Automating a Better Approach to Customer Feedback

  • August 03 2020
  • Resource: Loyalty Today
  • Jade McFarland, HTK

If your business is competing on customer experience, chances are you’re collecting customer feedback. But how well is that feedback really serving your organisation and your customers?Feedback is hugely valuable – if you know what...Read More

Loyalty in Decline? Why Insight is the Answer.

  • March 04 2020
  • Resource: Loyalty Today
  • Marlon Bowser

Very rarely is there a compelling business case to run a points-based loyalty scheme. Loyalty ‘experts’ will point at the success of airline programs to retain frequent fliers – but that’s a genuine edge-case in the...Read More

Black Friday Blues: Rethinking discount-driven loyalty

  • December 04 2019
  • Resource: Loyalty Today
  • Marlon

Back in the day, we had the famous Boxing Day sale. To use an analogy, it makes sense that turkeys are cheaper in the days after Christmas than before, because of the economics of supply and demand, and because there will always be a few...Read More

Why Promotions and Customer Success Go Hand-in-Hand

  • August 29 2019
  • Resource: Loyalty Today
  • Marlon Bowser

I’m going to tell a true story.On the 10th of July, as a belated birthday present to moi, I ordered some Sonos speakers online from a popular retailer. For the sake of the story, let’s call them Johnny Lewis & Co. I chose...Read More

3 Mistakes That Can Undermine Your Personalization Strategy

  • July 09 2019
  • Resource: Loyalty Today
  • HTK Team

There’s lots of renewed talk around “personalization”, largely fuelled by the rise of customer data platforms, artificial intelligence and smart automation.Particularly in consumer businesses, where there’s arguably more...Read More

5 Common Fears About AI for Marketing – And How to Address Them

  • June 18 2019
  • Resource: Loyalty Today
  • Jade McFarland

This is the second post in our “AI for CX & Marketing” series – check out the first post here.If you’re trying to build AI into your martech stack, you may hit some internal resistance, whether you’re trying...Read More

Mastering Data Management for Better Personalization

  • June 10 2019
  • Resource: Loyalty Today
  • Jade McFarland, HTK

If you’re pursuing personalization as part of your marketing strategy, you’ll know how important data is to the end result.After all, it’s hard to give each customer a tailored experience if you don’t know who they are, how...Read More

The Best Way to Grow Customer Loyalty – Without a Program

  • March 27 2019
  • Resource: Loyalty Today
  • Jade McFarland, HTK

If a loyalty program isn’t right for your business, how do you invest in customer retention and loyalty? The solution lies in creating emotional connections through personalized engagement.Google “how to grow customer loyalty&rdquo...Read More

Thinking About AI? Start With The “Why”.

  • February 26 2019
  • Resource: Loyalty Today
  • The HTK Team

According to a recent article by Retail Week, the majority of retailers have already bought into the idea of AI – with 74% investing in pilot projects. Yet when asked why they wanted to pursue this new technology, most retailers couldn&rsquo...Read More

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