Unlocking Your Loyalty Program's Potential: Top Integrations to Look for in a Program Provider

  • November 10 2022
  • Resource: Loyalty Today
  • Kimberly Lyons, Brandmovers

When it comes to unlocking the full possibilities of what a loyalty program can do, one aspect brands shouldn’t overlook is integrations. A loyalty program’s ability to seamlessly connect and share data across a wide scope of different...Read More

4 Perks Loyalty Programs Provide For Lotteries

  • October 12 2022
  • Resource: Loyalty Today
  • Kimberly Lyons, Brandmovers

Not many people might associate loyalty and lottery programs together. But in reality lotteries can benefit significantly from establishing loyalty programs for their player bases. Loyalty programs come with a number of benefits and features that...Read More

Make the Move from Transaction-Based to Engagement-Based Loyalty Programs

  • July 19 2022
  • Resource: Loyalty Today
  • Cara Panosian, Brandmovers

When a loyalty program is solely focused on rewarding transactional behaviors they are missing out on the chance to build real long-lasting customer loyalty. When a program is focused on building relationships (relational loyalty programs) it is...Read More

How Dynamic Segmentation Can Improve Your Loyalty Program

  • June 29 2022
  • Resource: Loyalty Today
  • Cara Panosian, Brandmovers

Dynamic Segmentation is the process of identifying a group of people within your target audience who share common attributes based on real-time data and behaviors. Dynamic groups are constantly adding and subtracting members based on...Read More

How to Identify and Implement the Right Type of Engagement Drivers For Your Channel Program

  • June 16 2022
  • Resource: Loyalty Today
  • Rachel Reed, Brandmovers

Channel engagement is a hot topic of discussion among B2B marketers for good reason. Quality channel partner and customer engagement is proven to have a positive impact on brand-customer relationships that leads to increased sales and stronger...Read More

3 Tactics for Boosting Partner Participation in Your B2B Loyalty Program

  • June 13 2022
  • Resource: Loyalty Today
  • Kimberly Lyons, Brandmovers

B2B loyalty and incentive programs depend on member participation in order to be successful both from a financial perspective and to accomplish key business goals. Depending on when you launched your program and the make-up of your program you...Read More

Why Anytime is a Good Time to Launch a Loyalty Program

  • May 31 2022
  • Resource: Loyalty Today
  • Cara Panosian, Brandmovers

In the past couple years companies have seen an increase in people spending more time shopping online. This is a great opportunity to implement incentives and rewards through loyalty programs. There isn’t a playbook out there that tells you...Read More

Ways to Incorporate Gamification Into Your Loyalty Program

  • May 11 2022
  • Resource: Loyalty Today
  • Cara Panosian, Brandmovers

Gamification is a strategic element business’ use to enhance their systems, services, organizations, and activities. They want their customers to feel as though they are playing a game as a way to motivate and encourage participation...Read More

Loyalty Stats That Prove the Value of Loyalty Programs

  • April 27 2022
  • Resource: Loyalty Today
  • Cara Panosian, Brandmovers

Using past years gathered statistics is a crucial part of making your marketing plan for the upcoming year. Looking through the numbers and data collected will help your team know what trends are out and what’s new to implement into your...Read More

Top Benefits of Using a B2B Loyalty and Incentive Program

  • April 18 2022
  • Resource: Loyalty Today
  • Kimberly Lyons, Brandmovers

Pretty much everyone is familiar with the concept of loyalty programs, but not everyone is as aware of the different ways they can positively affect a brand's business success. Especially for B2B companies who deal with long buying cycles...Read More

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