Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

How to Increase Sales and Improve Marketing Using an Integrated Loyalty Program

Kimberly Lyons, Brandmovers , Brandmovers | October 25 2023

In today's highly competitive market, it's not enough to simply offer a loyalty program; it needs to be integrated seamlessly with other tools and software used by a company. An integrated.

Loyalty / Rewards Programs

5 Tips to Build Better Loyalty Campaigns Using Data Segmentation

Cara Panosian, Brandmovers , Brandmovers | October 20 2023

Utilizing data segmentation to boost your marketing campaigns is key to standing out amongst your competitors and targeting your customers accurately. The benefit of joining data segmentation with.

Loyalty / Rewards Programs

The Power of Receipt Validation: How It Helps Build Your Customer Understanding

Kimberly Lyons, Brandmovers , Brandmovers | October 11 2023

Every day, businesses receive a steady stream of transactional data, including purchases, product information, and customer details. Receipt validation is the process of analyzing this data so that.

Promotions 2.0 - How to Create More Effective Promotional Campaigns

Kimberly Lyons, Brandmovers , Brandmovers | August 31 2023

Digital promotions such as sweepstakes, instant wins, contests, and more have become a crucial marketing tool for businesses of all sizes. Thanks to the internet and social media, brand can easily.

Digital / Direct Marketing

Top Mechanics and Features Every Loyalty Program Needs In 2023

Cara Panosian, Brandmovers , Brandmovers | August 25 2023

Loyalty programs are evolving and improving with new features every day. It’s crucial that your program is staying ahead of its competitors to ensure your members are getting the best rewards.

Loyalty / Rewards Programs

Supercharge Your Loyalty Strategy with These Best Practices

Kimberly Lyons, Brandmovers , Brandmovers | August 16 2023

Are you tired of your loyalty program failing to engage customers? Have you tried different tactics, but still not achieving the results you hoped for? The secret to success when it comes to loyalty.

Loyalty / Rewards Programs

3 Ways CMOs Can Boost Customer Retention

Kimberly Lyons, Brandmovers , Brandmovers | August 04 2023

For CMOs and marketers, customer retention should be a top priority. Keeping customers coming back helps ensure your business can generate loyalty and trust with them. As businesses become more.

Loyalty / Rewards Programs

One Key Factor to Consider When Picking a Loyalty Program Provider

Cara Panosian, Brandmovers , Brandmovers | July 26 2023

Once you’ve decided to start a loyalty program, the next step is usually determining how to go about doing so. One option is to build and run your program in-house, and another is to partner.

Loyalty / Rewards Programs

4 Ways to Ensure Your Program Is Generating Revenue

Cara Panosian, Brandmovers , Brandmovers | July 17 2023

After you go through the whole process of getting approval to launch a loyalty program and then putting in the work to launch one, the last thing you want is to not see an increase in revenue.

Loyalty / Rewards Programs

How Brands Can Determine Their Loyalty Program's Leading Indicators for Success

Kimberly Lyons, Brandmovers , Brandmovers | June 23 2023

There’s an ever-growing stack of evidence showing that customer loyalty programs are significantly beneficial for both businesses and their customers. Both parties receive value from a loyalty.

Loyalty / Rewards Programs

7 Uses for Running a Digital Promotion

Cara Panosian, Brandmovers , Brandmovers | June 06 2023

Running a digital promotion is key to getting your customers involved with your brand and loyalty program while also giving them the chance to earn something in return. You can utilize promotions for.

Technology

How to Identify and Tighten the Gaps in Your Loyalty Marketing Strategy

Kimberly Lyons, Brandmovers , Brandmovers | June 01 2023

What Is Loyalty Marketing And Why Do Brands Need It? By definition loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through.

Loyalty / Rewards Programs

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