How to Increase Sales and Improve Marketing Using an Integrated Loyalty Program

  • October 25 2023
  • Resource: Loyalty Today
  • Kimberly Lyons, Brandmovers

In today's highly competitive market, it's not enough to simply offer a loyalty program; it needs to be integrated seamlessly with other tools and software used by a company. An integrated loyalty program provides brands with several...Read More

5 Tips to Build Better Loyalty Campaigns Using Data Segmentation

  • October 20 2023
  • Resource: Loyalty Today
  • Cara Panosian, Brandmovers

Utilizing data segmentation to boost your marketing campaigns is key to standing out amongst your competitors and targeting your customers accurately. The benefit of joining data segmentation with your marketing campaigns is that it helps you...Read More

The Power of Receipt Validation: How It Helps Build Your Customer Understanding

  • October 11 2023
  • Resource: Loyalty Today
  • Kimberly Lyons, Brandmovers

Every day, businesses receive a steady stream of transactional data, including purchases, product information, and customer details. Receipt validation is the process of analyzing this data so that businesses can develop a better understanding of...Read More

Promotions 2.0 - How to Create More Effective Promotional Campaigns

  • August 31 2023
  • Resource: Loyalty Today
  • Kimberly Lyons, Brandmovers

Digital promotions such as sweepstakes, instant wins, contests, and more have become a crucial marketing tool for businesses of all sizes. Thanks to the internet and social media, brand can easily reach their target audience, promote their...Read More

Top Mechanics and Features Every Loyalty Program Needs In 2023

  • August 25 2023
  • Resource: Loyalty Today
  • Cara Panosian, Brandmovers

Loyalty programs are evolving and improving with new features every day. It’s crucial that your program is staying ahead of its competitors to ensure your members are getting the best rewards and benefits from your program and not moving...Read More

Supercharge Your Loyalty Strategy with These Best Practices

  • August 16 2023
  • Resource: Loyalty Today
  • Kimberly Lyons, Brandmovers

Are you tired of your loyalty program failing to engage customers? Have you tried different tactics, but still not achieving the results you hoped for? The secret to success when it comes to loyalty programs is finding ways to make them stand out ...Read More

3 Ways CMOs Can Boost Customer Retention

  • August 04 2023
  • Resource: Loyalty Today
  • Kimberly Lyons, Brandmovers

For CMOs and marketers, customer retention should be a top priority. Keeping customers coming back helps ensure your business can generate loyalty and trust with them. As businesses become more competitive and the expectation for near-immediate...Read More

One Key Factor to Consider When Picking a Loyalty Program Provider

  • July 26 2023
  • Resource: Loyalty Today
  • Cara Panosian, Brandmovers

Once you’ve decided to start a loyalty program, the next step is usually determining how to go about doing so. One option is to build and run your program in-house, and another is to partner with a loyalty program provider who can offer the...Read More

4 Ways to Ensure Your Program Is Generating Revenue

  • July 17 2023
  • Resource: Loyalty Today
  • Cara Panosian, Brandmovers

After you go through the whole process of getting approval to launch a loyalty program and then putting in the work to launch one, the last thing you want is to not see an increase in revenue. Loyalty programs offer a number of benefits to not...Read More

How Brands Can Determine Their Loyalty Program's Leading Indicators for Success

  • June 23 2023
  • Resource: Loyalty Today
  • Kimberly Lyons, Brandmovers

There’s an ever-growing stack of evidence showing that customer loyalty programs are significantly beneficial for both businesses and their customers. Both parties receive value from a loyalty program: for the business the value comes from...Read More

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