Three Loyalty Program Features to Use More Often

  • November 18 2021
  • Resource: Loyalty Today
  • Kimberly Lyons, Brandmovers

When done correctly, loyalty programs are full-time jobs for marketers. But even though marketers are actively engrossed in running their program, certain features and functionalities can fall into disuse.This tends to happen when those features...Read More

How to Increase Customer Lifetime Value

  • November 05 2021
  • Resource: Loyalty Today
  • Cara Panosian, Brandmovers

Understanding how to create a lasting relationship with your customers is a key part of running and growing your business. A key step is to understand and evaluate the Customer Lifetime Value (CLV) which represents the total amount of money a...Read More

Top Indicators That Your Brand Needs a Loyalty Program

  • October 18 2021
  • Resource: Loyalty Today
  • Kimberly Lyons, Brandmovers

Loyalty programs are everywhere these days and in every industry, from restaurants to beauty brands, to travel and B2B businesses, and the numbers keep growing. This isn’t a coincidence - loyalty programs are having a bigger impact than ever...Read More

What Factors Influence Customer Purchasing Decisions?

  • October 12 2021
  • Resource: Loyalty Today
  • Kimberly Lyons, Brandmovers

There's a lot that goes into a purchase decision.How, what, where, when, and who are all questions customers encounter when they're looking to buy a product or choose a retailer. So what are some of the factors that influence customer...Read More

5 Emails to Boost Transit Loyalty Program Engagement

  • September 23 2021
  • Resource: Loyalty Today
  • Kimberly Lyons, Brandmovers

Email marketing is still considered a powerful driver of customer engagement and lead nurturing by the majority of companies. Loyalty programs of every shape and size can benefit from utilizing a strong email strategy not only to acquire new...Read More