Is Your Generative AI Making Things Up? 4 Ways To Keep It Honest

  • November 30 2023
  • Resource: Loyalty Today
  • Ari Bendersky, Salesforce

Generative AI chatbots are helping change the business landscape. But they also have a problem: They frequently present inaccurate information as if it’s correct. Known as “AI hallucinations,” these mistakes occur up to 20...Read More

Turn Your Biggest Fans Into Sales Machines: A Guide to Referral Marketing

  • November 27 2023
  • Resource: Loyalty Today
  • Sara Fefferman, Salesforce

In a time where consumers have as many options as they do today, sifting through the endless research can feel daunting. It’s why many of us turn to reviews and recommendations from friends, relatives, and influencers. Marketers can...Read More

Is Your Organization Ready for AI? 5 Data Leaders Share Real-World Tips

  • November 09 2023
  • Resource: Loyalty Today
  • Wendy Batchelder, Salesforce

AI is having its moment. No longer just a buzzword, AI and generative AI are changing how we all do business. So what should a data leader be doing to succeed with AI in the enterprise?  We spoke to five members of the Data Leadership...Read More

Data-Driven Companies Perform Better by Almost Every Metric — And Get More Out of AI

  • November 03 2023
  • Resource: Loyalty Today
  • Candra McRae, Salesforce

Behind the dataMost business leaders say data is critical to decision-making, but a new global survey of 10,000 of them reveals a different story.67% of leaders are not using data for important decisions like pricingFewer than one-third...Read More

5 Things You Can Learn From the Ultimate Marketer, Taylor Swift

  • September 26 2023
  • Resource: Loyalty Today
  • Meredith Turner, Salesforce

We’re in a golden Era of marketing, and lucky for us, so is Taylor Swift. Taylor is more than a global music sensation – she’s a marketing powerhouse, The 1 who keeps fans (and marketers) wondering what...Read More

A CDP Is a Powerful Tool for Marketers — Here’s How To Make It Work for You

  • August 18 2022
  • Resource: Loyalty Today
  • The Salesforce Team

The customer data platform (CDP) is one of the fastest-growing categories of marketing technology today. In order to understand why, you have to look at some of the underlying challenges in marketing related to data and...Read More

Great Data Alone Won’t Make You Data-Driven – Here’s What Will

  • July 26 2022
  • Resource: Loyalty Today
  • Lisa Lee, Salesforce

Companies are investing in data at record levels. Yet even as they add data execs to the C-suite and spend more money to collect, analyze, and store more and more information, many are seeing surprisingly few improvements. Data transformation...Read More

Why First-Party Customer Data Is Better Than Using Cookies (Really)

  • July 01 2022
  • Resource: Loyalty Today
  • Jackie Yeaney | Chief Marketing Officer, Tableau

Have you ever shopped for something online and then, moments later, found yourself inundated with ads for an eerily similar product? These are third-party cookies (tiny invisible bits of ad-tracking code that record our activity) in action. But...Read More

Kara Swisher Says You Need a Web3 Strategy — Here’s Why

  • May 26 2022
  • Resource: Loyalty Today
  • Ari Bendersky, Salesforce

Many titans of the Web 1.0 and 2.0 eras have been relegated to the dustbin of history, rendered irrelevant or knocked out altogether for failing to evolve and give consumers what they want. As we sit on the precipice of the more decentralized and...Read More

Hybrid Work Could Be Hurting Your Inclusion Efforts – Here’s How You Can Tell

  • April 22 2022
  • Resource: Loyalty Today
  • Lisa Lee, Salesforce

Most businesses collect data on diversity in their ranks, and more of them are publicizing their efforts to improve it. But to keep diversity, equity, and inclusion (DEI) efforts on track in a work-from-anywhere era, measuring the D...Read More

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