Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Is Your Generative AI Making Things Up? 4 Ways To Keep It Honest

Ari Bendersky, Salesforce , Salesforce | November 30 2023

Generative AI chatbots are helping change the business landscape. But they also have a problem: They frequently present inaccurate information as if it’s correct. Known as “AI.

Technology

Turn Your Biggest Fans Into Sales Machines: A Guide to Referral Marketing

Sara Fefferman, Salesforce , Salesforce | November 27 2023

In a time where consumers have as many options as they do today, sifting through the endless research can feel daunting. It’s why many of us turn to reviews and recommendations from friends.

CRM (Customer Relationship)

Is Your Organization Ready for AI? 5 Data Leaders Share Real-World Tips

Wendy Batchelder, Salesforce , Salesforce | November 09 2023

AI is having its moment. No longer just a buzzword, AI and generative AI are changing how we all do business. So what should a data leader be doing to succeed with AI in the enterprise? We.

Technology

Data-Driven Companies Perform Better by Almost Every Metric — And Get More Out of AI

Candra McRae, Salesforce , Salesforce | November 03 2023

Behind the dataMost business leaders say data is critical to decision-making, but a new global survey of 10,000 of them reveals a different story.67% of leaders are not using data for.

Technology

5 Things You Can Learn From the Ultimate Marketer, Taylor Swift

Meredith Turner, Salesforce , Salesforce | September 26 2023

We’re in a golden Era of marketing, and lucky for us, so is Taylor Swift. Taylor is more than a global music sensation – she’s a marketing powerhouse, The 1 .

A CDP Is a Powerful Tool for Marketers — Here’s How To Make It Work for You

The Salesforce Team , Salesforce | August 18 2022

The customer data platform (CDP) is one of the fastest-growing categories of marketing technology today. In order to understand why, you have to look at some of the underlying challenges in.

Great Data Alone Won’t Make You Data-Driven – Here’s What Will

Lisa Lee, Salesforce , Salesforce | July 26 2022

Companies are investing in data at record levels. Yet even as they add data execs to the C-suite and spend more money to collect, analyze, and store more and more information, many are seeing.

Data Analytics

Why First-Party Customer Data Is Better Than Using Cookies (Really)

Jackie Yeaney | Chief Marketing Officer, Tableau , Salesforce | July 01 2022

Have you ever shopped for something online and then, moments later, found yourself inundated with ads for an eerily similar product? These are third-party cookies (tiny invisible bits of ad-tracking.

Data Analytics

Kara Swisher Says You Need a Web3 Strategy — Here’s Why

Ari Bendersky, Salesforce , Salesforce | May 26 2022

Many titans of the Web 1.0 and 2.0 eras have been relegated to the dustbin of history, rendered irrelevant or knocked out altogether for failing to evolve and give consumers what they want. As we sit.

Technology

Hybrid Work Could Be Hurting Your Inclusion Efforts – Here’s How You Can Tell

Lisa Lee, Salesforce , Salesforce | April 22 2022

Most businesses collect data on diversity in their ranks, and more of them are publicizing their efforts to improve it. But to keep diversity, equity, and inclusion (DEI) efforts on track.

Employee Engagement/Training

6 Things Sales Leaders Can Do to Counter The Great Resignation

Jen Gustavson, Salesforce , Salesforce | March 16 2022

A record-shattering 4.5 million Americans left their jobs in November 2021, part of an exodus known as The Great Resignation. That trend is expected to continue this year, posing big.

Technology

Do People Really Trust Your Company? There’s a Metric for That

Lisa Lee, Salesforce , Salesforce | March 07 2022

You probably know how to build trust with your stakeholders, but do you know how to measure and quantify it? You’re not alone if the answer is no. Most business leaders would agree that.

Technology

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