5 Things You Can Learn From the Ultimate Marketer, Taylor Swift

  • September 26 2023
  • Resource: Loyalty Today
  • Meredith Turner, Salesforce

We’re in a golden Era of marketing, and lucky for us, so is Taylor Swift. Taylor is more than a global music sensation – she’s a marketing powerhouse, The 1 who keeps fans (and marketers) wondering what...Read More

A CDP Is a Powerful Tool for Marketers — Here’s How To Make It Work for You

  • August 18 2022
  • Resource: Loyalty Today
  • The Salesforce Team

The customer data platform (CDP) is one of the fastest-growing categories of marketing technology today. In order to understand why, you have to look at some of the underlying challenges in marketing related to data and...Read More

Great Data Alone Won’t Make You Data-Driven – Here’s What Will

  • July 26 2022
  • Resource: Loyalty Today
  • Lisa Lee, Salesforce

Companies are investing in data at record levels. Yet even as they add data execs to the C-suite and spend more money to collect, analyze, and store more and more information, many are seeing surprisingly few improvements. Data transformation...Read More

Why First-Party Customer Data Is Better Than Using Cookies (Really)

  • July 01 2022
  • Resource: Loyalty Today
  • Jackie Yeaney | Chief Marketing Officer, Tableau

Have you ever shopped for something online and then, moments later, found yourself inundated with ads for an eerily similar product? These are third-party cookies (tiny invisible bits of ad-tracking code that record our activity) in action. But...Read More

Kara Swisher Says You Need a Web3 Strategy — Here’s Why

  • May 26 2022
  • Resource: Loyalty Today
  • Ari Bendersky, Salesforce

Many titans of the Web 1.0 and 2.0 eras have been relegated to the dustbin of history, rendered irrelevant or knocked out altogether for failing to evolve and give consumers what they want. As we sit on the precipice of the more decentralized and...Read More

Hybrid Work Could Be Hurting Your Inclusion Efforts – Here’s How You Can Tell

  • April 22 2022
  • Resource: Loyalty Today
  • Lisa Lee, Salesforce

Most businesses collect data on diversity in their ranks, and more of them are publicizing their efforts to improve it. But to keep diversity, equity, and inclusion (DEI) efforts on track in a work-from-anywhere era, measuring the D...Read More

6 Things Sales Leaders Can Do to Counter The Great Resignation

  • March 16 2022
  • Resource: Loyalty Today
  • Jen Gustavson, Salesforce

A record-shattering 4.5 million Americans left their jobs in November 2021, part of an exodus known as The Great Resignation. That trend is expected to continue this year, posing big questions and even bigger implications for sales...Read More

Do People Really Trust Your Company? There’s a Metric for That

  • March 07 2022
  • Resource: Loyalty Today
  • Lisa Lee, Salesforce

You probably know how to build trust with your stakeholders, but do you know how to measure and quantify it? You’re not alone if the answer is no. Most business leaders would agree that trust in all its forms — physical, digital...Read More

How Business Leaders Can Move Forward With Certainty as Omicron Worries Mount

  • January 26 2022
  • Resource: Loyalty Today
  • Noah Rimland Flower, Salesforce

Business leaders continue to face tremendous uncertainty. As the new Omicron variant has shown, the pandemic still has the capacity to surprise, even as positive developments with vaccines and treatments emerge. Border controls are...Read More

Loneliness Is Bad for Business – How to Make Employees Feel More Together

  • January 14 2022
  • Resource: Loyalty Today
  • Ari Bendersky, Salesforce

Loneliness and isolation have become growing workplace concerns as more people work remotely for at least part of the week. Thirty-six percent of Americans report feeling serious loneliness, and 65% of people who switched to...Read More

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