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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
The customer data platform (CDP) is one of the fastest-growing categories of marketing technology today. In order to understand why, you have to look at some of the underlying challenges in marketing related to data and...Read More
Companies are investing in data at record levels. Yet even as they add data execs to the C-suite and spend more money to collect, analyze, and store more and more information, many are seeing surprisingly few improvements. Data transformation...Read More
Have you ever shopped for something online and then, moments later, found yourself inundated with ads for an eerily similar product? These are third-party cookies (tiny invisible bits of ad-tracking code that record our activity) in action. But...Read More
Many titans of the Web 1.0 and 2.0 eras have been relegated to the dustbin of history, rendered irrelevant or knocked out altogether for failing to evolve and give consumers what they want. As we sit on the precipice of the more decentralized and...Read More
Most businesses collect data on diversity in their ranks, and more of them are publicizing their efforts to improve it. But to keep diversity, equity, and inclusion (DEI) efforts on track in a work-from-anywhere era, measuring the D...Read More
A record-shattering 4.5 million Americans left their jobs in November 2021, part of an exodus known as The Great Resignation. That trend is expected to continue this year, posing big questions and even bigger implications for sales...Read More
You probably know how to build trust with your stakeholders, but do you know how to measure and quantify it? You’re not alone if the answer is no. Most business leaders would agree that trust in all its forms — physical, digital...Read More
Business leaders continue to face tremendous uncertainty. As the new Omicron variant has shown, the pandemic still has the capacity to surprise, even as positive developments with vaccines and treatments emerge. Border controls are...Read More
Loneliness and isolation have become growing workplace concerns as more people work remotely for at least part of the week. Thirty-six percent of Americans report feeling serious loneliness, and 65% of people who switched to...Read More
Some people enter the technology world and often start coding or forging a path to work in that industry at a young age. But that’s not the case for everyone. Some people have a total career change to tech and start working after having...Read More