Buying a Car Won’t Be This Hard Forever — But It Will Be Different

  • September 15 2021
  • Resource: Loyalty Today
  • Melis Unsal, Salesforce

Supply-chain challenges, microchip shortages, and the continued threat of COVID-19 have changed the automotive industry over the last 18 months. With millennial and Gen-Z consumers overtaking the market, there is more upheaval ahead...Read More

Being Human in the Time of Automation

  • August 31 2021
  • Resource: Loyalty Today
  • Brian Solis, Salesforce

If you’re like most people, you probably think there’s a good chance that AI or robots will have a significant impact on the global job market. Yet surveys also show that most of us think that these disruptive technologies are...Read More

7 Steps for Small Businesses To Hire Great Employees

  • August 25 2021
  • Resource: Loyalty Today
  • Noah Kravitz, Salesforce

Small and medium businesses (SMBs) are dealing with a hiring crunch. Though U.S. unemployment rates are still high compared to pre-pandemic levels, employers are also facing a shortage of applicants. The result is plenty of...Read More

Experts Answer 5 Burning Questions About Empathetic Marketing

  • July 22 2021
  • Resource: Loyalty Today
  • Sachin Shenolikar, Salesforce

Empathetic marketing means truly understanding your audience. It’s marketing that knows exactly who the customer or prospect is, what they’re going through, and what they need. It can make that person feel like they’re...Read More

Experience Builder Is Your Answer To Building Powerful, CRM-Driven Websites Without Code

  • July 15 2021
  • Resource: Loyalty Today
  • Phil Weinmeister, Salesforce

As a Salesforce MVP and Vice President of Product at 7Summits, a Salesforce integration partner, I live and breathe Salesforce. I know how to build amazing digital experiences on the Salesforce platform that leverage innovative components, apps...Read More

Financial Services Start Setting the Pace for Digital Engagement

  • July 14 2021
  • Resource: Loyalty Today
  • Anna Rosenman, Salesforce

Like most industries, banking and insurance were already undergoing a shift to serving customers through digital channels, but in 2020, the shift to all-digital went into overdrive almost overnight. This was a huge wakeup call for the financial...Read More

The 9 Mobile Tools for Excellent Digital Customer Experiences

  • June 16 2021
  • Resource: Loyalty Today
  • Heidi Robbins, Salesforce

Research shows 72% of all ecommerce transactions are expected to come from mobile this year. While this is a significant number, is it really that much of a surprise given how much we rely on our devices? Mobile digital...Read More

How Unified Data Is Driving Today’s Digital Transformations

  • June 04 2021
  • Resource: Loyalty Today
  • Michael Kostow, Salesforce

Unified data is the key tool in a marketer’s arsenal to personalize at scale. In a digital-first world, consumers are engaging brands and consuming media at the time and place of their choosing, across multiple channels. Building that one-to...Read More

Clicks, Not Calls: How To Drive Traffic To Your Digital Commerce Storefront

  • May 21 2021
  • Resource: Loyalty Today
  • Kate Sheridan, Salesforce

Your business-to-business (B2B) customers are used to doing business with your sales reps over the phone. Will they adopt a digital commerce substitute? Only if you help them make the change from phone to storefront. If you’ve...Read More

Hybrid Work Demands New Skills of Leaders

  • May 14 2021
  • Resource: Loyalty Today
  • Lisa Lee, Salesforce

If the number of new management books, conferences, and executive education programs are any indication, senior leaders and team managers are going to need a whole new set of skills to succeed in the new model of...Read More

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