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Supplier-Contributed Blogs

Finding Your Voice: Why Communication in Times of Transformation Matters Now More Than Ever

Carolyn Galvin, Qualtrics , Qualtrics | August 31 2020

In these unprecedented times, and as coronavirus prompts epic social and economic transformation, communication is more critical than ever. Not only what we communicate, but how we communicate.

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Sentiment Analysis: What it is and How To Use it to Improve Customer Experiences

Sarah Fisher, Qualtrics , Qualtrics | August 17 2020

Survey results, customer reviews, social media mentions, oh my. It’s a feedback-driven world, and our brands are just living in it.The days of relying on a great product or service to do your.

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Logo design: How to Find the Perfect Symbol For Your Brand

Sarah Fisher, Qualtrics , Qualtrics | August 14 2020

Finding the perfect symbol for your business is a task worth doing well. Here’s what to consider as you design your first company logo.What is a logo?From the golden arches of McDonalds to the.

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6 Things Tech Companies Should Know About Experience Management (XM)

Catherine Thurtle, Qualtrics , Qualtrics | August 06 2020

Customers love high tech, but they sometimes don’t love their experiences with it. However, when tech companies get experience management (XM) right, they’re richly rewarded. Here’s.

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How the City of Houston Health Department is Using Technology to Speed Essential Contact Tracing

Ben Rogers, Qualtrics , Qualtrics | August 04 2020

In Texas, the state’s largest city is carefully getting back to business. And the responsibility for educating the public and helping slow the spread of the coronavirus falls to the.

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Most People Aren’t Ready to Go Back to The Office Yet, but They’re Feeling More Confident Returning.

Liesl Nielsen, Qualtrics , Qualtrics | July 28 2020

More than 60% of workers say they’d feel uncomfortable returning to a workplace right nowThree out of five people who switched to remote work during the pandemic said they prefer.

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Podcast: Digital Customer Experience Learnings in a Time of Crisis

Clay Warren, Qualtrics , Qualtrics | July 22 2020

Sebastian McClintock, Director of Customer Experience from Delivery Hero shares how customer insights are driving real-time shifts to business strategy during the current pandemic and.

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How to Find Your Competitive Advantage in Times of Change and Uncertainty

Lisa Khatri, Qualtrics , Qualtrics | July 10 2020

One of the most important actions Beiersdorf Australia made in response to COVID-19 was to quickly deploy a customer sentiment tracker to understand how people are feeling and behaving during.

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Podcast: The Shift to Digital in B2B

Clay Warren, Qualtrics , Qualtrics | July 09 2020

Chad Warren, VP of Marketing at MRM shares how B2B brands can shift from a traditional to a digital business model, including how to rethink the B2B buyer's journey.Chad was joined by Clay.

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Five XM Practices for Accelerating Your Digital Transformation

Juliana Holterhaus, Qualtrics , Qualtrics | July 01 2020

As companies across industries face unique challenges from the pandemic, there’s a common theme in their response: embrace digital. In this rapidly changing environment, just about every.

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A Look at The New World of Marketing With Seth Godin

Ross Lambert, Qualtrics , Qualtrics | June 26 2020

What does modern marketing look like?There are few people - if any - in the world better placed to answer this question than Seth Godin. As the author of 19 best-sellers - including This is.

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A Lesson in Growing Brand Trust During The COVID-19 Crisis

Ross Lambert, Qualtrics , Qualtrics | June 24 2020

Keeping your existing customers engaged - let alone reaching new ones - is one of the biggest challenges facing many brands in today’s uncertain times. Traditional engagement channels.

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