Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

How To Emotionally Engage, Nurture, And Retain Your Customers During A Crisis

The Annex Cloud Team , Annex Cloud | April 13 2020

This is the third article in our series focusing on the importance of customer loyalty and retention during an economic crisis. Our first article spoke about enhancing your tactics to increase your.

Digital Commerce Leaders Choose Loyalty To Effectively Compete Against Amazon

Sean Ogino , Annex Cloud | March 11 2020

Brands, manufacturers, retailers and distributors are all very mindful of the Amazon effect. The e-commerce giant controls almost half of all e-commerce sales in the US. Further to this concern.

How Conversion Optimization Builds Long-Term Customer Loyalty With The Good

Jon MacDonald , Annex Cloud | December 02 2019

The value of customer loyalty should never be underestimated, especially in ecommerce. If you assume that the customer journey ends as soon as the user completes a purchase, you’re making a.

7 Ways To Surprise & Delight Your Customers In 2019

Mark Stansbury , Annex Cloud | June 13 2019

You’ve implemented a great loyalty program, your rewards program is converting quicker than you can imagine, but you’re trying to think of that little extra special something to give.

Loyalty / Rewards Programs

Emotional Loyalty in 2019

The Annex Cloud Team , Annex Cloud | January 23 2019

The traditional model of customer loyalty focuses around the idea of offering incentives in exchange for loyalty points or products. However, this transactional model overlooks those who aren’t.

Loyalty / Rewards Programs

Inside The Industry’s Best Customer Loyalty Programs

Grace Miller, Annex Cloud , Annex Cloud | November 26 2018

Are you looking to implement a new customer loyalty program within your business or improve your existing customer loyalty program? You may be scratching your head at how industry-leading.

How to Incentivize Loyalty with Social & Behavioral Actions

Mark Stansbury, Annex Cloud , Annex Cloud | October 30 2018

Using points to reward customers after a purchase has been a practice in retail for ages. But over time, businesses have been forced to get creative with different ways to build loyalty. They needed.

15 Ways To Convert Your Loyal Customers Into Brand Ambassadors

Grace Miller , Annex Cloud | July 25 2018

While customer loyalty has become a major strategy for consumer retention, it can also play a central part of brand growth. Utilizing strategies that reward customers for loyalty actions.