How To Emotionally Engage, Nurture, And Retain Your Customers During A Crisis

  • April 13 2020
  • Resource: Loyalty Today
  • The Annex Cloud Team

This is the third article in our series focusing on the importance of customer loyalty and retention during an economic crisis. Our first article spoke about enhancing your tactics to increase your customer retention rates, which you can read...Read More

Digital Commerce Leaders Choose Loyalty To Effectively Compete Against Amazon

  • March 11 2020
  • Resource: Loyalty Today
  • Sean Ogino

Brands, manufacturers, retailers and distributors are all very mindful of the Amazon effect.  The e-commerce giant controls almost half of all e-commerce sales in the US. Further to this concern is the fact that most people use Amazon to...Read More

How Conversion Optimization Builds Long-Term Customer Loyalty With The Good

  • December 02 2019
  • Resource: Loyalty Today
  • Jon MacDonald

The value of customer loyalty should never be underestimated, especially in ecommerce. If you assume that the customer journey ends as soon as the user completes a purchase, you’re making a huge mistake.The point of conversion should be...Read More

7 Ways To Surprise & Delight Your Customers In 2019

  • June 13 2019
  • Resource: Loyalty Today
  • Mark Stansbury

You’ve implemented a great loyalty program, your rewards program is converting quicker than you can imagine, but you’re trying to think of that little extra special something to give to your customers in 2019. Lucky for you, we...Read More

Emotional Loyalty in 2019

  • January 23 2019
  • Resource: Loyalty Today
  • The Annex Cloud Team

The traditional model of customer loyalty focuses around the idea of offering incentives in exchange for loyalty points or products. However, this transactional model overlooks those who aren’t loyal for the reason of logical transactions...Read More

Inside The Industry’s Best Customer Loyalty Programs

  • November 26 2018
  • Resource: Loyalty Today
  • Grace Miller, Annex Cloud

Are you looking to implement a new customer loyalty program within your business or improve your existing customer loyalty program? You may be scratching your head at how industry-leading companies like Costco, Verizon and Sephora can...Read More

How to Incentivize Loyalty with Social & Behavioral Actions

  • October 30 2018
  • Resource: Loyalty Today
  • Mark Stansbury, Annex Cloud

Using points to reward customers after a purchase has been a practice in retail for ages. But over time, businesses have been forced to get creative with different ways to build loyalty. They needed to find ways to break through the noise and get...Read More

15 Ways To Convert Your Loyal Customers Into Brand Ambassadors

  • July 25 2018
  • Resource: Loyalty Today
  • Grace Miller

While customer loyalty has become a major strategy for consumer retention, it can also play a central part of brand growth. Utilizing strategies that reward customers for loyalty actions such as referral marketing and user...Read More