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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Employee retention says a lot about your business. After all, if you know how to keep your best employees happy, you’re probably good at meeting your customers’ needs too.Happy people do better work. Plus, the cost of replacing a...Read More
It's important to choose the right incentives, but what else drives people to complete a survey?
Most of us don’t choose to spend our free time taking surveys. So what are the driving factors (aside from incentives) that get people to...Read More
Customers are more savvy and particular than ever before, so it’s up to brands to keep up.
Engaging customers with a rewards system is an art all by itself — an art that we know well. But before you can start rewarding them, first you...Read More
Smart incentives are never one-size-fits-all. Align your rewards with what survey participants want, and you’ll attract the best respondents.
As a market researcher, you know incentives boost response rates. Yet you can’t just blindly...Read More
It’s almost the end of the year — so what’s the best kind of gift to give your employees? Here are some pointers.
Most employees look forward to a bonus or some display of appreciation around the holidays, and there’s a...Read More
Choosing the right gift card is just the beginning.
We all know a successful rewards program engages and retains customers while driving sales — that’s a given. And with over 75% of millennial consumers participating in loyalty and...Read More
The newly released GRIT CPR (Consumer Participation in Research) study showed that the majority of the people who have willingly given up their time, often for little or no reward, are dissatisfied with the their experience participating in...Read More
A couple of months ago, an opinion article in the Los Angeles Times spurred a discussion about the use of incentives and rewards in the market research space. As a result, both the AAPOR and the ASA made a formal statement recognizing the...Read More
Technologies are launching at regular intervals that continue to knock cold hard cash out of the top list of preferred payment methods for consumers. From loyalty programs on credit cards that earn points, to mobile wallet convenience, consumers...Read More