Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

5 Ways to Keep Top Talent Happy & Engaged

The Virtual Incentives Team , Virtual Incentives | August 23 2018

Employee retention says a lot about your business. After all, if you know how to keep your best employees happy, you’re probably good at meeting your customers’ needs too.Happy people do.

Without Incentives, What Drives Survey Respondents?

The Virtual Incentives Team , Virtual Incentives | November 21 2017

It's important to choose the right incentives, but what else drives people to complete a survey? Most of us don’t choose to spend our free time taking surveys. So what are the driving.

Voice of the Customer

5 Things Every Customer Expects (Besides Rewards)

The Virtual Incentives Team , Virtual Incentives | November 15 2017

Customers are more savvy and particular than ever before, so it’s up to brands to keep up. Engaging customers with a rewards system is an art all by itself — an art that we know well.

All Research Incentives Are Not Created Equal

The Virtual Incentives Team , Virtual Incentives | October 26 2017

Smart incentives are never one-size-fits-all. Align your rewards with what survey participants want, and you’ll attract the best respondents. As a market researcher, you know incentives boost.

Loyalty / Rewards Programs

Year-End Bonuses: Give Employees What They Actually Want

The Virtual Incentives Team , Virtual Incentives | October 23 2017

It’s almost the end of the year — so what’s the best kind of gift to give your employees? Here are some pointers. Most employees look forward to a bonus or some display of.

Employee Engagement/Training

The Right Way to Run a Rewards Program

The Virtual Incentives Team , Virtual Incentives | October 18 2017

Choosing the right gift card is just the beginning. We all know a successful rewards program engages and retains customers while driving sales — that’s a given. And with over 75% of.

Loyalty / Rewards Programs

Why Most Respondents Don’t Like Participating In Research (And What We Can Do About It)

Lenny Murphy , Virtual Incentives | May 10 2017

The newly released GRIT CPR (Consumer Participation in Research) study showed that the majority of the people who have willingly given up their time, often for little or no reward, are dissatisfied.

How to Battle Non-Response In Market Research

The Virtual Incentive Team , Virtual Incentives | January 12 2017

A couple of months ago, an opinion article in the Los Angeles Times spurred a discussion about the use of incentives and rewards in the market research space. As a result, both the AAPOR and the.

Global Movement Toward Cashless Society

The Virtual Incentives Team , Virtual Incentives | September 09 2016

Technologies are launching at regular intervals that continue to knock cold hard cash out of the top list of preferred payment methods for consumers. From loyalty programs on credit cards that earn.