Why The Time For Digital Transformation is Now

  • September 14 2020
  • Resource: Loyalty Today
  • Yvette Hastings, Kentico

Digital transformation goes hand in hand with a change in a company's thinking, culture, and leadership. It's about welcoming innovation and embracing technology, new business models, and working practices to deliver greater customer value...Read More

How to Win Back Customers With Six Proven Methods

  • July 27 2020
  • Resource: Loyalty Today
  • Lukas Bajer, Kentico

The recession caused by the great lockdown is creeping into consumers' habits, and you might see its effects on your business everywhere. A sudden drop in purchases. Abysmal order numbers. Or your customers stopped using your service during...Read More

What You Should Know about the California Consumer Privacy Act (CCPA)

  • December 13 2019
  • Resource: Loyalty Today
  • Yvette Hastings, Kentico

From January 1, 2020, the CCPA will protect the privacy of consumers based in California, one of the most populous states in the United States. Companies that infringe upon it can risk consumer backlash and huge fines, so it’s important you...Read More

Delivering a Frictionless Customer Experience: A Game of Snakes and Ladders

  • October 30 2019
  • Resource: Loyalty Today
  • Yvette Hastings

Creating a frictionless customer experience is one of the top agendas for companies today. Done well, you can boost customer loyalty and build a powerful differentiator that moves you away from competing on price, to competing on what customers...Read More

The Future of Digital Marketing: What Digital Agencies Can't Afford to Miss

  • July 08 2019
  • Resource: Loyalty Today
  • Yvette Hastings

While you may have built relationships with existing clients; a lack of understanding in the rapidly evolving digital landscape will be sure to drive net new leads to the nearest competition. Don’t get caught out. Make sure you’re...Read More

Higher Education using Website to Build Strong Bonds

  • August 16 2018
  • Resource: Loyalty Today
  • Jim Panagas

UW Bothell site provides key audiences with everything that they need – and then some     Universities have become a mainstay of American society. For decades, they have been growing in size and scope. They are attracting an...Read More

GDPR - Building Consents and Privacy Notices

  • August 07 2018
  • Resource: Loyalty Today
  • Katerina Foretova

Better company/customer relationships, improved customer engagement, increased company reputation... you may have heard these all are the benefits of getting GDPR-compliant consents right. And that is absolutely true! It is just that consents are...Read More

Digital Assistants and the Death of SEO

  • August 01 2018
  • Resource: Loyalty Today
  • The Kentico Team

With sales of digital assistants projected to soar from 1.8 million to 15.1 million by 2020, it’s no wonder businesses are paying close attention. But leveraging voice-activated search is going to demand a major content and SEO...Read More

Internet of Things – A Whole New Customer Experience

  • July 28 2018
  • Resource: Loyalty Today
  • The Kentico Team

Internet of Things (IoT): anything that can be connected to the Internet will be connected. Big deal… Actually, it’s huge. If you’re evenly slightly interested in delivering a great customer experience, you’ll want to be...Read More

RIP Net Neutrality. Now What?

  • July 27 2018
  • Resource: Loyalty Today
  • Duncan Hendy

After years of working out how being online affects the conversations businesses have with consumers, we’re finally in full, omnichannel, respectful, personalized, and double-consented dialogue with them, and its proving to be a win-win for...Read More

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