Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Why The Time For Digital Transformation is Now

Yvette Hastings, Kentico , Kentico Software LLC | September 14 2020

Digital transformation goes hand in hand with a change in a company's thinking, culture, and leadership. It's about welcoming innovation and embracing technology, new business models, and.

Technology

How to Win Back Customers With Six Proven Methods

Lukas Bajer, Kentico , Kentico Software LLC | July 27 2020

The recession caused by the great lockdown is creeping into consumers' habits, and you might see its effects on your business everywhere. A sudden drop in purchases. Abysmal order numbers. Or.

Customer Engagement

What You Should Know about the California Consumer Privacy Act (CCPA)

Yvette Hastings, Kentico , Kentico Software LLC | December 13 2019

From January 1, 2020, the CCPA will protect the privacy of consumers based in California, one of the most populous states in the United States. Companies that infringe upon it can risk consumer.

Loyalty / Rewards Programs

Delivering a Frictionless Customer Experience: A Game of Snakes and Ladders

Yvette Hastings , Kentico Software LLC | October 30 2019

Creating a frictionless customer experience is one of the top agendas for companies today. Done well, you can boost customer loyalty and build a powerful differentiator that moves you away from.

The Future of Digital Marketing: What Digital Agencies Can't Afford to Miss

Yvette Hastings , Kentico Software LLC | July 08 2019

While you may have built relationships with existing clients; a lack of understanding in the rapidly evolving digital landscape will be sure to drive net new leads to the nearest competition. Don.

Digital / Direct Marketing

Higher Education using Website to Build Strong Bonds

Jim Panagas , Kentico Software LLC | August 16 2018

UW Bothell site provides key audiences with everything that they need – and then some Universities have become a mainstay of American society. For decades, they have been.

GDPR - Building Consents and Privacy Notices

Katerina Foretova , Kentico Software LLC | August 07 2018

Better company/customer relationships, improved customer engagement, increased company reputation... you may have heard these all are the benefits of getting GDPR-compliant consents right. And that.

Digital Assistants and the Death of SEO

The Kentico Team , Kentico Software LLC | August 01 2018

With sales of digital assistants projected to soar from 1.8 million to 15.1 million by 2020, it’s no wonder businesses are paying close attention. But leveraging voice-activated.

Internet of Things – A Whole New Customer Experience

The Kentico Team , Kentico Software LLC | July 28 2018

Internet of Things (IoT): anything that can be connected to the Internet will be connected. Big deal… Actually, it’s huge. If you’re evenly slightly interested in delivering a.

RIP Net Neutrality. Now What?

Duncan Hendy , Kentico Software LLC | July 27 2018

After years of working out how being online affects the conversations businesses have with consumers, we’re finally in full, omnichannel, respectful, personalized, and double-consented dialogue.