Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

The Secret To Successful B2C Conversion Strategies

Julia Graham , Idomoo Ltd., Idomoo | December 26 2017

Perhaps the biggest shift we've seen in marketing over the past decade or so is towards consumer empowerment. Due in large part to the sheer volume of companies out there vying for the attention.

How To Nail Your Video Content Strategy

Julia Graham , Idomoo Ltd. | December 19 2017

If you're doing everything you can to make your brand stand out from the crowd, you already know the phenomenal value of video in marketing.Once primarily a broadcast medium, video now leverages.

7 Behavioral Psychology Tricks to Increase Your Customer Lifetime Value

Alexandra Gehringer , Idomoo Ltd. | April 20 2017

Customer Lifetime Value (CLV) is defined as the predicted dollar amount a customer is worth over the course of their relationship with a business, from first through final transaction. To increase.

Customer Engagement

4 Reasons Why You Shouldn't Ignore the Importance of Customer Retention

Alexandra Gehringer , Idomoo Ltd. | April 07 2017

Why bother keeping an eye on your current customers if there’s a whole world of potential new customers ripe for the picking, right? Unfortunately for everyone, that seems to be the.

The Leading Cause of Customer Churn, And How to Avoid It

Alexandra Gehringer , Idomoo Ltd. | March 16 2017

It’s not complicated. The majority of customers churn because they failed to connect with your brand or because an event occurred that caused them to disconnect. 53% of all customer churn.

6 Little Changes That Will Make a Big Difference in Your Churn Rate

Alexandra Gehringer , Idomoo Ltd. | March 07 2017

You know what’s really fun? Pretending like you work in a perfect organization that sells a must-have product or service and enjoys a loyal customer base and a 0% churn rate. You know what.

4 Tips for Enhancing Your Programmatic Advertising with The Right Creative

Alexandra Gehringer , Idomoo Ltd. | February 22 2017

According to AdRoll, 66% of advertisers have said they plan to increase their programmatic ad spend. That same report revealed that more than half of marketers’ budgets are projected.

Driving Loyalty by Putting a Face on Chatbots

Yotam Benami , Idomoo Ltd. | February 14 2017

It is becoming increasingly clear that chatbots and virtual assistants are poised to become major players in the relationships between enterprises and their customers. A quick walk through the.

How to Use Video in Your Email Marketing Campaign

The Idomoo Team , Idomoo Ltd. | February 06 2017

Visual content, including video, played a major role in all digital media marketing campaigns in 2016 and will continue to play a greater role this year and beyond. Our global society has moved.

10 Things Your Video Content Marketing Strategy Should Include

The Idomoo Team , Idomoo Ltd. | January 24 2017

What is video content marketing and why has it become such a prominent part of any digital marketer's toolbox? How can you utilize this technology to market your brand and to increase your sales.

How to Build an Empire with Personalized Video Content Marketing

Alexandra Gehringer , Idomoo Ltd. | January 17 2017

The sales and marketing goals of a successful brand focus on three things: generating viable leads, engaging existing customers in a positive brand experience and looking forward to long term.

The One Marketing Automation Hack That Deserves Your Attention

Alexandra Gehringer , Idomoo Ltd. | January 04 2017

What are we talking about when we talk about marketing automation? On a basic level, it refers to software platforms designed to automate marketing tasks like email, social media and website actions..

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