Insights from Loyalty Expo 2016: Social Media Loyalty No Longer Optional

  • June 03 2016
  • Resource: Loyalty Today
  • Chris Teso

I spent last week at the 9th annual Loyalty Expo in Florida, where loyalty marketers came together to share best practices, new trends, and lessons learned. It’s a great forum for sharing and learning and between the many keynotes and expo...Read More

Facebook Messenger Bots And Your Marketing Roadmap

  • April 26 2016
  • Resource: Loyalty Today
  • The Chirpify Team

5 Key Considerations For Marketing Bot Success   According to stats shared by Facebook at its annual F8 conference, more than 60 billion messages are sent per day through its two chat products, WhatsApp and Messenger. That’s three...Read More

Brands Leverage Chirpify For #SXSW

  • March 28 2016
  • Resource: Loyalty Today
  • The Chirpify Team

Avos From Mexico #GuacNRoll Frictionless contesting – smart rules based recipe delivery Coming off of a strong SuperBowl campaign in which its efforts were lauded among the best of show, Avos from Mexico has teamed up again with...Read More

How to Measure the ROI of a Social Media Loyalty Program

  • January 15 2016
  • Resource: Loyalty Today
  • Anita Emoff

According to research by Cap Gemini, 97% of loyalty programs reward participants for “spend and get”. Yet, 84% of consumers, as reported by Loyalty360, said they would spend more with retailers that offer points for activities other...Read More

Geo-Fenced Social Media Rewards

  • November 16 2015
  • Resource: Loyalty Today
  • Chirpify Team

Announcing Geo-Fenced Social Media Rewards. Send the right reward or offer at the right moment – when customers are in your location. Location, Location, Location!Chirpify has enabled location check-in rewards for Facebook since early...Read More

Organic Reach Is Dead and Consumers Have Almost Zero Reasons To Engage With Your Brand

  • September 18 2015
  • Resource: Loyalty Today
  • Anita Emoff

It has been reported countless times, and observed by any marketer in charge of social – Organic reach is dead. Most all social platforms have limited reach, forcing marketers to spend money on paid media. Aside from the random viral moment,...Read More

A Reason To Engage With Your Brand

  • September 17 2015
  • Resource: Loyalty Today
  • Anita Emoff

It has been reported countless times, and observed by any marketer in charge of social – Organic reach is dead. Most all social platforms have limited reach, forcing marketers to spend money on paid media. Aside from the random viral moment,...Read More

How Sports Brands Use Social Media To Create VIP Reward Programs

  • July 29 2015
  • Resource: Loyalty Today
  • Anita Emoff

In today’s information friendly world, everyone is a sportscaster, sideline photographer, analyst and coach. Fans today have the ability to share their praise, critiques and favorite plays in the same environment as an ESPN or Sportscenter...Read More

Beyond Conversations: Social Media Loyalty Key To Brand Success

  • July 02 2015
  • Resource: Loyalty Today
  • Anita Emoff

Fifteen years ago, the stock market climaxed at the height of what is now known as the dot-com bubble. Soon to pop, the bubble was created by rapid growth of e-commerce and dot-com businesses whose strategies were based on the philosophy that...Read More

Why You Should Connect Social To Loyalty?

  • April 26 2015
  • Resource: Loyalty Today
  • Anita Emoff

It’s a valid question. Loyalty marketers question the validity of social as a business driver, and social marketers question why loyalty is still dressing like it’s 1999. They’re both right to be skeptical. But these questions...Read More

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