Top 10 Strategic Customer Segments

  • January 13 2022
  • Resource: Loyalty Today
  • Kate Atty, Clutch

Establishing a set of customer segments is the first step to strategic, impactful marketing. Beyond personalization, segments can be used to manage churn, increase margin, optimize engagement, and even mitigate fraud. If you are just starting out...Read More

Gift Card Integration: Delivering Big Revenues for Retailers

  • December 29 2021
  • Resource: Loyalty Today
  • Kate Atty, Clutch

While the majority of retailers recognize the importance of their gift card business – a $160 billion business with double-digit growth since 2015, according to Incisiv – 93 percent of retailers admit they have low gift card...Read More

Loyalty Fraud: How to Spot it and Stop it

  • November 16 2021
  • Resource: Loyalty Today
  • Kate Atty, Clutch

What Is Loyalty Fraud?Loyalty fraud is the act of cheating in a loyalty program to unfairly earn points or benefits. There are a few different categories of loyalty fraud that might occur at your brand, based on who is committing the fraud and how...Read More

Your Customer Database is an Object in Motion

  • September 02 2021
  • Resource: Loyalty Today
  • Kate Atty, Clutch

In the 1970s, Stanford researchers ran a series of psychological studies revealing that human beings are mostly irrational thinkers. From the perspective of confirmation bias (the behavior of accepting ideas that support existing beliefs and...Read More

Would you Like a Side of Agency with your Technology?

  • August 20 2021
  • Resource: Loyalty Today
  • Kate Atty, Clutch

If you feel like you’re not getting the full value out of your investment in technology, you’re not alone. According to Gartner, the majority of marketers across the US and UK are only using 58% of their martech stack’s full...Read More

How Savvy Brands Increase Overall Spend

  • July 02 2021
  • Resource: Loyalty Today
  • Kate Atty, Clutch

When the same old discounts aren’t helping brands sell anymore, a click to claim campaign can help track down the reason why — and give their customers an extra incentive to buy as well. The opportunity for experimentation...Read More

4 Holiday Shopping Predictions for 2021 (and Recommendations for Brands)

  • June 03 2021
  • Resource: Loyalty Today
  • Kate Atty, Clutch

The holiday shopping season is the most crucial time of the year for retailers. Your brand’s sales in the final quarter of the fiscal year can determine whether you blast through your yearly sales goals or miss the mark by a longshot. Last...Read More

Customer Q&A: Look-alike Modeling with 2nd Spark

  • May 27 2021
  • Resource: Loyalty Today
  • Kate Atty, Clutch

Look-alike models can be used to expand a brand’s target audience. These models analyze a small dataset of consumers and identify desirable characteristics. The model is then used to find more people who share those traits in a larger set of...Read More

Can Discounts Change Consumer Behavior?

  • May 25 2021
  • Resource: Loyalty Today
  • Kate Atty, Clutch

After analyzing over 400 million checkouts, Bed Bath and Beyond announced last fall that it would be cutting back on its infamous coupon strategy, deeming 40% of them “ineffective.”“Ineffective at what?” you might ask....Read More

Fixing a Fragmented Customer Experience: Hospitality Edition

  • May 21 2021
  • Resource: Loyalty Today
  • Kate Atty, Clutch

An Inhospitable LandscapeWe recently hosted a webinar with NCR, a global leader in banking and commerce solutions, that focused on creating Human Centered Experiences in restaurants and hospitality. A relevant topic in any market, the...Read More

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