Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Moving Beyond What Customers Want to What Customers Need

Brennan Wilkie , InMoment | February 01 2017

Earlier this month, InMoment released our 2017 CX Trends Report. The objective of this annual exercise is to examine various areas of customer experience (CX) from both consumer and brand.

What Does a Chief Customer Officer Need to Be Successful?

Lisa Harmer , InMoment | January 17 2017

The role of Chief Customer Officer or Chief Experience Officer is still relatively new, and enterprise businesses are struggling to understand the role itself, and the roadmap to success.According to.

CX Lessons from 2016 (And Why You Should Stay Curious in 2017)

Simon Fraser , InMoment | January 04 2017

Earlier this year I shifted my priorities and focus, and chose pleasure and purpose over other engrained habits and needs.I was so “busy being busy” that I had forgotten the evident.

Tone Deaf in CX: The “Music” Most Companies Miss

Lonnie Mayne , InMoment | August 05 2016

CX thought leader and prolific Forbes contributor, Micah Solomon, recently posted an article titled “13 Ways Leadership Can Lead Employees to Provide World-Class Customer Service.” In it,.