Reinventing The Guest Experience in Hospitality

  • December 09 2020
  • Resource: Loyalty Today
  • Stephanie Cohen, PK Global

In light of recent mass layoffs—namely, Disney theme parks, Carnival Cruise Line and MGM Resorts—one might assume the guest experience should take a backseat to financial imperatives. But in an increasingly challenging travel and...Read More

Reinventing The Guest Experience in Hospitality

  • December 04 2020
  • Resource: Loyalty Today
  • Stephanie Cohen, PK Global

In light of recent mass layoffs—namely, Disney theme parks, Carnival Cruise Line and MGM Resorts—one might assume the guest experience should take a backseat to financial imperatives. But in an increasingly challenging travel and...Read More

The Case for DTC Brands

  • October 27 2020
  • Resource: Loyalty Today
  • Camilla Whitmore & Martin Mehalchin, PK

In the past decade, DTC brands have shaken up the rules of traditional retail—and to say DTC is continuing to gain momentum is nothing short of a gross understatement.Simply put, DTC is here to stay.  Source: Wall Street Journal...Read More

Innovation Interviews: Customer Experience Innovation in Retail

  • September 25 2020
  • Resource: Loyalty Today
  • Lou Powell, PK

When the pandemic hit the US back in March, the world changed overnight. Industries that relied on in-person interaction needed to figure out how to navigate this new normal while retaining customers. One industry hit hard was retail, which had...Read More

Designing a Better Telehealth Experience

  • September 21 2020
  • Resource: Loyalty Today
  • James Kim, Sarah Dodge, PK

 Demand for telehealth set to soar 65%. $250b to shift to telehealth after COVID-19. Telehealth forecasted to grow sevenfold by 2025. Telehealth claim lines increased 4,347% nationally.These are just some of the headlines highlighting the...Read More

Fast-Tracking Contactless Payments

  • August 26 2020
  • Resource: Loyalty Today
  • Jaideep Mehta, PK

When was the last time you used your phone to make an in-store purchase? If you’re from the U.S., the likelihood that you are now using some form of contactless payment, such as tap-to-go credit cards and mobile wallets, has skyrocketed...Read More

Rethinking Loyalty For Mobile

  • August 07 2020
  • Resource: Loyalty Today
  • Jodi Rausch, PK

Having a robust digital presence is unquestionably critical for any consumer brand. As digital technology continues to evolve at a rapid pace, consumer expectations of brands’ digital experiences evolve along with it. Those brands who invest...Read More

The Patient Cost of Healthcare Consumerism

  • August 05 2020
  • Resource: Loyalty Today
  • Stephanie Cohen, PK

Consumerism is rapidly becoming a driving force in healthcare. According to one survey, consumerism was second only to industry consolidation as most top of mind for healthcare professionals. While healthcare consumerism may be topical, there...Read More

On their Terms: Shifting Sales Tactics for Millennial B2B Tech Buyers

  • October 15 2019
  • Resource: Loyalty Today
  • Antje Helfrich, Lenati

The classic stereotypes of B2B tech buyers no longer hold true. They are more likely to arrive tattooed and in sneakers and jeans than a suit and tie, and like the consumers they are outside of work, they don’t want to be sold to. Deals no...Read More

On their Terms: Millennials Shift the B2B Buying Journey

  • September 11 2019
  • Resource: Loyalty Today
  • Antje Helfrich, Lenati

Enterprise technology buying is changing, driven by two major trends: the consumerization of B2B and a generational shift as Millennials step into decision-making roles. This has implications for everyone working with Millennials throughout the...Read More

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