Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Reinventing The Guest Experience in Hospitality

Stephanie Cohen, PK Global , PK | December 09 2020

In light of recent mass layoffs—namely, Disney theme parks, Carnival Cruise Line and MGM Resorts—one might assume the guest experience should take a backseat to financial imperatives. But.

CX (Customer Experience)

Reinventing The Guest Experience in Hospitality

Stephanie Cohen, PK Global , PK | December 04 2020

In light of recent mass layoffs—namely, Disney theme parks, Carnival Cruise Line and MGM Resorts—one might assume the guest experience should take a backseat to financial imperatives. But.

CX (Customer Experience)

The Case for DTC Brands

Camilla Whitmore & Martin Mehalchin, PK , PK | October 27 2020

In the past decade, DTC brands have shaken up the rules of traditional retail—and to say DTC is continuing to gain momentum is nothing short of a gross understatement.Simply put, DTC is here to.

CX (Customer Experience)

Innovation Interviews: Customer Experience Innovation in Retail

Lou Powell, PK , PK | September 25 2020

When the pandemic hit the US back in March, the world changed overnight. Industries that relied on in-person interaction needed to figure out how to navigate this new normal while retaining customers.

CX (Customer Experience)

Designing a Better Telehealth Experience

James Kim, Sarah Dodge, PK , PK | September 21 2020

Demand for telehealth set to soar 65%. $250b to shift to telehealth after COVID-19. Telehealth forecasted to grow sevenfold by 2025. Telehealth claim lines increased 4,347% nationally.These are.

Fast-Tracking Contactless Payments

Jaideep Mehta, PK , PK | August 26 2020

When was the last time you used your phone to make an in-store purchase? If you’re from the U.S., the likelihood that you are now using some form of contactless payment, such as tap-to-go.

Payments / POS

Rethinking Loyalty For Mobile

Jodi Rausch, PK , PK | August 07 2020

Having a robust digital presence is unquestionably critical for any consumer brand. As digital technology continues to evolve at a rapid pace, consumer expectations of brands’ digital.

Mobile

The Patient Cost of Healthcare Consumerism

Stephanie Cohen, PK , PK | August 05 2020

Consumerism is rapidly becoming a driving force in healthcare. According to one survey, consumerism was second only to industry consolidation as most top of mind for healthcare professionals.

Data Analytics

On their Terms: Shifting Sales Tactics for Millennial B2B Tech Buyers

Antje Helfrich, Lenati , PK | October 15 2019

The classic stereotypes of B2B tech buyers no longer hold true. They are more likely to arrive tattooed and in sneakers and jeans than a suit and tie, and like the consumers they are outside of work,.

On their Terms: Millennials Shift the B2B Buying Journey

Antje Helfrich, Lenati , PK | September 11 2019

Enterprise technology buying is changing, driven by two major trends: the consumerization of B2B and a generational shift as Millennials step into decision-making roles. This has implications for.

Loyalty / Rewards Programs

Five Ways Retailers Can Use Events to Increase Loyalty and Revenue

Nina Maurer , PK | July 26 2019

Fostering a community with your customers is key to brand loyalty. Your best customers likely expect community. Emotionally connected customers have a 306% higher lifetime value, which means.

Using the Science of Habits to Create a Successful Loyalty Program

Meg Tronquet , PK | June 06 2019

There are many theories as to why some loyalty programs succeed while others either fail or exist on autopilot without generating ongoing customer engagement. The science behind habitual consumer.

Loyalty / Rewards Programs

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