On their Terms: Shifting Sales Tactics for Millennial B2B Tech Buyers

  • October 15 2019
  • Resource: Loyalty Today
  • Antje Helfrich, Lenati

The classic stereotypes of B2B tech buyers no longer hold true. They are more likely to arrive tattooed and in sneakers and jeans than a suit and tie, and like the consumers they are outside of work, they don’t want to be sold to. Deals no...Read More

On their Terms: Millennials Shift the B2B Buying Journey

  • September 11 2019
  • Resource: Loyalty Today
  • Antje Helfrich, Lenati

Enterprise technology buying is changing, driven by two major trends: the consumerization of B2B and a generational shift as Millennials step into decision-making roles. This has implications for everyone working with Millennials throughout the...Read More

Five Ways Retailers Can Use Events to Increase Loyalty and Revenue

  • July 26 2019
  • Resource: Loyalty Today
  • Nina Maurer

Fostering a community with your customers is key to brand loyalty. Your best customers likely expect community. Emotionally connected customers have a 306% higher lifetime value, which means brands have to find ways to show you care. One way...Read More

Using the Science of Habits to Create a Successful Loyalty Program

  • June 06 2019
  • Resource: Loyalty Today
  • Meg Tronquet

There are many theories as to why some loyalty programs succeed while others either fail or exist on autopilot without generating ongoing customer engagement. The science behind habitual consumer behavior offers insights that loyalty...Read More

Using the Science of Habits to Create a Successful Loyalty Program

  • January 28 2019
  • Resource: Loyalty Today
  • Meg Tronquet

There are many theories as to why some loyalty programs succeed while others either fail or exist on autopilot without generating ongoing customer engagement. The science behind habitual consumer behavior offers insights that loyalty...Read More

Making Marketing Personalization Work for You

  • December 05 2018
  • Resource: Loyalty Today
  • Martin Mehalchin, Lenati

More often than we see good examples of personalization, we see the bad. There are countless examples across social media of customers experiencing companies missing the point when it comes to personalization. Take this Amazon customer for example...Read More

I Can’t Get No…Satisfaction and Loyalty

  • August 16 2018
  • Resource: Loyalty Today
  • Terry Mickail

Simply put, Loyalty is important. It is a collection of attitudes aligned with purchase behaviors that favor one business among competing businesses. But it is so much more. Loyalty is comprised of a constellation of concepts, the Customer...Read More

ProKarma and Lenati Join Forces to Create End-to-End Digital Transformation Company

  • April 23 2018
  • Resource: Loyalty Today
  • The Lenati Team

Lenati’s strategy and customer insights experience pairs with ProKarma’s expertise in technology and digital engineering   BEAVERTON, OR and SEATTLE, WA (April 16, 2018) — ProKarma, a global IT...Read More

Three Things to Look for at Shop Talk 2018

  • March 16 2018
  • Resource: Loyalty Today
  • Martin Mehalchin

In three short years, Shoptalk, which will draw 8,000 retail professionals to Las Vegas from March 18th to the 21st, has emerged as a giant, must attend retail conference that now rivals the National Retail Federation Big Show that kicks off...Read More

Core Principles of Emotion Design

  • August 18 2017
  • Resource: Loyalty Today
  • Emily Hassell

This is the second in our series on Emotion Design in CX, look for the next two blogs coming this week. Check out our first blog here.Designing for Emotion is the process of driving emotional connection within your customer experience. The process...Read More

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