How These 4 Brands Are Crushing Digital Optimization

  • June 22 2022
  • Resource: Loyalty Today
  • The Kobie Marketing Team

Digital optimization has become table stakes for brands. As the pandemic forced technology to adapt or be left behind, Kobie experts looked back at the brands who crushed it with digital enhancements, fulfilling member needs and bridging the...Read More

Reward Choice Retains Members.

  • May 05 2022
  • Resource: Loyalty Today
  • The Kobie Marketing Team

Learn how Kobie’s data scientists used data analysis to prove that reward choice keeps members engaged in the program more than a single reward offering.CHALLENGE​A national Client with a membership-based program wanted to reduce churn and...Read More

Why Emotional Loyalty Matters Now More Than Ever

  • April 19 2022
  • Resource: Loyalty Today
  • JR Slubowski, Kobie

When market dynamics shift, brands face a domino effect. Market changes force technology to adapt, and technology changes force loyalty strategies to adapt. At the receiving end of this chain is the customer, who may have...Read More

Personalization Drill Down: Offering Wellness Requires Balancing Brand Trust & Privacy

  • April 08 2022
  • Resource: Loyalty Today
  • Kobie Marketing Team

Health, fitness, mindfulness and wellness have taken center stage during a global pandemic. Brands across all industries have had to address the table stakes issues for how they are keeping the buying experience safe – from digital orders to...Read More

Non-Transactional Engagements

  • January 18 2022
  • Resource: Loyalty Today
  • Kobie Marketing Team

Over the last year, loyalty members have changed – they have new habits, new expectations, and new needs. For brands, relearning who their member is, and how they want to engage with a program is critical.Engaging members between...Read More

Between the Transactions – Adventures in Modern Engagement

  • January 10 2022
  • Resource: Loyalty Today
  • David Andreadakis, Kobie

Marketers have been focused on engaging between the transactions for the better part of this century – whether they realize it or not. For many brands, it has been no small feat. By itself, getting customers to change behaviors can be...Read More

How Loyalty Evens the Data Collection Playing Field

  • December 30 2021
  • Resource: Loyalty Today
  • Hugo St. John, Kobie

From Fossils to OilJust over fifty years ago, on October 29, 1969, ARPANET—the precursor to the internet as we know it today—was born. At its inception, ARPANET involved four machines across four locations in California and Utah, and...Read More

Non-Transactional Engagements

  • December 22 2021
  • Resource: Loyalty Today
  • The Kobie Marketing Team

Over the last year, loyalty members have changed – they have new habits, new expectations, and new needs. For brands, relearning who their member is, and how they want to engage with a program is critical.Engaging members between...Read More

Personalization Through Technology Promotes Engagement Beyond The Transaction

  • December 21 2021
  • Resource: Loyalty Today
  • The Kobie Marketing Team

Personalization of the customer experience has become a driving factor in promoting engagement and interaction beyond the point of sale. Companies have been adopting digital technologies to help bridge the gap between online and in-store...Read More

Digital Transformation and Loyalty

  • December 20 2021
  • Resource: Loyalty Today
  • Adeline Heymann, Kobie Marketing

With today’s desire to create customer-obsessed, hyper-personalized experiences, it’s getting harder to deliver value to our best consumers. The challenge is in aligning customer needs to business objectives, which requires...Read More

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