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Supplier-Contributed Blogs

Exploring Loyalty as a Strategic Lever for B2B Growth

The Kobie Team , Kobie Marketing | September 09 2025

B2B marketers and sales organizations face a landscape defined by complexity and fragmentation. Deals now involve a growing number of internal stakeholders, sales cycles stretch across months.

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Part 3: Real Integration, Real Results, and What’s Next

The Kobie Team , Kobie Marketing | August 19 2025

What does successful integration look like in practice? In Part 3, we share real-world applications, key organizational shifts, and what’s coming next in loyalty-powered customer engagement.

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Playing It Safe Won’t Save You: Why Loyalty Is Your Best Recession Strategy

The Kobie Team , Kobie Marketing | August 08 2025

When Wallets Tighten, Loyalty Should Get Louder.Economic slowdowns are loyalty litmus tests. They expose which brands have real relationships and which just handed out discounts. The brands that win.

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Is Your Loyalty Program as Healthy as You Think?

The Kobie Team , Kobie Marketing | July 16 2025

Your Loyalty Program’s Pulse CheckYou can’t optimize what you don’t measure. And when it comes to loyalty programs, many brands rely on incomplete diagnostics – focusing.

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Membership Mindset: Your Gateway to Profitability & Emotional Loyalty

Seema Bihari, Bond , Kobie Marketing | July 14 2025

Part I: How is a Membership Model Different Than a Subscription Model?In the retail world, "membership" and "subscription" are frequently used interchangeably, confusing consumers.

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Part 2: The Loyalty Stack: Identity, Intelligence & Infrastructure

The Kobie Team , Kobie Marketing | July 11 2025

Part 2 dives deeper into how loyalty programs power precision retail media. With CRM as the orchestration engine and data infrastructure as the connective tissue, retailers can turn scattered.

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Part 1: Why Loyalty Is the Missing Link in Retail Media

The Kobie Team , Kobie Marketing | July 07 2025

Retail media is booming, and there’s more to the story than ad dollars shifting channels. In Part 1 of our series, we explore the deeper transformation underway: the merging of loyalty and.

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Prime Day 2025: Loyalty’s Long Game

The Kobie Team , Kobie Marketing | July 02 2025

Once a 48-hour digital flash mob, Amazon Prime Day has become something much bigger, and longer. In 2025, Amazon has taken what used to be a shopping sprint and stretched it into a multi-day marathon.

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Closed on Memorial Day. Open for Loyalty.

The Kobie Team , Kobie Marketing | June 30 2025

While most retailers will spend the long weekend shouting about the “biggest sale of the season” or “summer starts now,” Costco is doing something quietly radical.  They.

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Personalization with Purpose: Using Data the Right Way in 2025

Jenna Visconti, Kobie , Kobie Marketing | June 20 2025

Data and personalization are everywhere – from your favorite coffee app tracking your order history to the tailored offers that appear right when you need them. But as the bar for.

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How Employee Engagement Fuels Customer Loyalty

The Kobie Team , Kobie Marketing | June 10 2025

Why Frontline Employees Are Your Secret WeaponAt its core, loyalty is about people – and some of the most overlooked people in the loyalty equation are your own employees. Brands that.

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Six Ways to Maximize Loyalty Program Profitability

The Kobie Marketing Team , Kobie Marketing | May 05 2025

Loyalty programs have become the cornerstone of competitive advantage for companies across industries, yet the gap between good and great programs lies in their ability to evolve into sustainable.

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