Personalization Through Technology Promotes Engagement Beyond The Transaction

  • August 17 2021
  • Resource: Loyalty Today
  • The Kobie Marketing Team

Personalization of the customer experience has become a driving factor in promoting engagement and interaction beyond the point of sale. Companies have been adopting digital technologies to help bridge the gap between online and in-store...Read More

Building Engagement Between Transactions When There Are No Transactions

  • August 05 2021
  • Resource: Loyalty Today
  • Kate Hogenson, Kobie

When pandemic lockdowns took full effect in March 2020, almost every company selling to consumers had to become expert in building engagement between transactions. As restrictions for in-person interactions, travel and gathering in groups were...Read More

Personalization Drill Down: Offering Wellness Requires Balancing Brand Trust & Privacy

  • July 28 2021
  • Resource: Loyalty Today
  • The Kobie Marketing Team

Health, fitness, mindfulness and wellness have taken center stage during the global pandemic. Brands across all industries have had to address the table stakes issues for how they are keeping the buying experience safe – from digital orders...Read More

Between the Transactions: Adventures in Modern Engagement

  • July 12 2021
  • Resource: Loyalty Today
  • David Andreadakis, Kobie

Marketers have been focused on engaging between the transactions for the better part of this century – whether they realize it or not. For many brands, it has been no small feat. By itself, getting customers to change behaviors can be...Read More

Relearning the Customer is Key to Brand’s Success

  • June 17 2021
  • Resource: Loyalty Today
  • The Kobie Marketing Team

Just when many brands thought they had customer loyalty figured out with new technology and the ability to capture data, Dave Andreadakis, Kobie’s Chief Innovation Officer, suggests there may be something just as important that marketers...Read More

Why Retail Experience Matters In The Loyalty Industry

  • February 11 2021
  • Resource: Loyalty Today
  • Wendy Culpepper, Kobie

Loyalty has long been an industry that shifts based on business trends, new technologies and market disruptions. But one thing remains the same, consumer loyalty relies on a seamless customer experience. Multiple industries inform and teach others...Read More

Retaining Loyal Customers In An All But Normal Year

  • February 02 2021
  • Resource: Loyalty Today
  • Ashley Bisesti, Kobie Marketing

Most retailers have adapted to the most pressing challenges of COVID-19, finding impressive ways to pivot and stay afloat. However, not every business is adapting to the changed state of the market, or they’re focusing on acquisition and...Read More

Rewarding Interactions Has Definite Rewards

  • December 18 2020
  • Resource: Loyalty Today
  • Kobie Marketing

Many loyalty marketers have made the strategic argument for keeping customers engaged with brands in between purchase transactions and have found ways to recognize those interactions within loyalty program earning. And at Kobie, we know in order...Read More

5 Tactics to Optimize Loyalty Between the Transactions

  • December 03 2020
  • Resource: Loyalty Today
  • The Kobie Marketing Team

Most brands focus their marketing energy at driving transactions. From years of experience, they know how to nudge a customer down the sales funnel with a well-timed discount offer or well-placed retargeted ad. However, these...Read More

Valuation: Being Prepared for the Ultimate CEO Question

  • October 26 2020
  • Resource: Loyalty Today
  • David Andreadakis, Kobie

Loyalty programs attract more executive attention than almost any other marketing initiative. If you have a points program, liability will be an often-revisited conversation. If you include discounts or introductory offers, questions of margin...Read More

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