Choosing the Right Market Research Software for Your Needs

  • February 25 2020
  • Resource: Loyalty Today
  • Brenda Stoltz, Marketing Manager

You recognize the importance of market research software in helping you gather data for your research projects. But how do you choose the right market research software for your needs?There are three primary questions you should ask to guide you...Read More

Le Journal du dimanche: Going Digital to Build More Meaningful Connections With Readers

  • February 24 2020
  • Resource: Loyalty Today
  • Danny O'Reilly, Cheetah Digital

The rise in online consumption has shaped the publishing industry we experience today. Readers demand high-quality free content at the click of a button, prefer breaking news rather than reading about it the following morning, and don’t like...Read More

7 Ways To Increase Customer Loyalty

  • February 21 2020
  • Resource: Loyalty Today
  • The Formation Team

Loyalty programs should be one of the cornerstones of any effective marketing strategy. According to Accenture's recent study found that “members of loyalty programs generate between 12 to 18% [higher] incremental revenue...Read More

Handwritten Notes as an Alternative to Email

  • February 20 2020
  • Resource: Loyalty Today
  • Aaron Roy

It’s a new year, and every retailer, for better or worse, is already ramping up their email marketing efforts. Every company wants better open rates, more customers and genuine customer loyalty, yet every year we see many brands compete with...Read More

The breakthrough moments that defined CX in 2019 and are shaping 2020

  • February 19 2020
  • Resource: Loyalty Today
  • Jack Davies

Another year has passed, and it’s yet another year where customer experience has evolved at a considerable pace. We’ve seen more and more companies expand their CX programs to bring in more channels, more respondents, and...Read More

How to Hire the Right Employees & Reduce Turnover at Your C-Store

  • February 18 2020
  • Resource: Loyalty Today
  • SOPHIA GRIESENAUER, PDI

The average convenience store employs roughly 15-16 employees at any time. Although this number is increasing year-over-year, according to NACS data, turnover is also on the rise. Managing a workforce may not be the highlight of your job...Read More

The case for modernizing the customer experience now

  • February 17 2020
  • Resource: Loyalty Today
  • Dondi Black | Senior Manager, Payments Strategies, FIS Global

Community banks have long been entrenched in the populations they serve, and as a result have one of the richest histories in financial services. But the experience of banking has changed significantly over the past few years.Not so long ago...Read More

Which Stage of Personalization Are You In?

  • February 14 2020
  • Resource: Loyalty Today
  • The Formation Team

It's a no brainer that customers will purchase your product or service if you give them a deal that appeals to their desire for a bargain, or meets their unique needs or purchasing patterns. In fact, 80% of consumers are more likely...Read More

Seven Retail Disruptors You Need to Keep an Eye On

  • February 13 2020
  • Resource: Loyalty Today
  • Chris Posey, PDI

Industry disruptors affect everyone, from huge conglomerates to single-store operations. The question is not if a disruption will impact your company, but when. And while they are by nature off the radar, there are some common...Read More

2020s Marketing Trend #6: Social Will Be About Connection, Not Clout

  • February 12 2020
  • Resource: Loyalty Today
  • Jordan Ben, Social Media Link

Throughout our series on predictions for the 2020s, we’ve covered a number of important topics marketers should pay attention to. From transparency to experiences to website evolution, loyalty-building and...Read More

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