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Supplier-Contributed Blogs

Mastering the 2026 Incentive Strategy Roadmap

Mastering the 2026 Incentive Strategy Roadmap

The Group O Team , Group O | June 04 2026

Key Takeaways from Paul Flemr on IMA’s Motivation Insiders PodcastAs incentive programs continue to evolve, organizations are being challenged to rethink how they motivate, engage, and protect.
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Customer Engagement Management: What It Is & How Brands Use It to Build Loyalty

Customer Engagement Management: What It Is & How Brands Use It to Build Loyalty

The Baesman Team , Baesman | June 03 2026

Customer engagement management is how brands turn everyday interactions into lasting relationships. By combining data, personalization, and consistent experiences, brands can boost engagement.
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Why Rewards Programs Struggle to Drive Engagement (Even When the Rewards Are Strong)

Why Rewards Programs Struggle to Drive Engagement (Even When the Rewards Are Strong)

The Switchfly Team , Switchfly | June 02 2026

Organizations invest heavily in employee rewards programs with incentives that, on paper, should keep employees engaged. Cash bonuses, gift cards, even high-value travel.
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New Research Exposes Emotional Loyalty Gaps Putting Customer Retention at Risk

New Research Exposes Emotional Loyalty Gaps Putting Customer Retention at Risk

The Phaedon Team , Phaedon | June 01 2026

U.S. consumers say brands consistently fall short on the emotional drivers that matter most—revealing hidden weaknesses in loyalty strategies across retail, hospitality, and travel.New research.
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Key Takeaways from Loyalty Expo

Key Takeaways from Loyalty Expo

The Group O Team , Group O | May 29 2026

What It Means for Modern Customer Acquisition & LoyaltyGroup O was proud to attend this year’s Loyalty360 Expo, one of the industry’s premier events focused on customer loyalty.
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Loyalty has a new edge - zero-party data people actually want to share

Loyalty has a new edge - zero-party data people actually want to share

Beth McCoy, CORA Loyalty , CORA Loyalty | May 28 2026

Every December, Duolingo learners line up for something they do not get points for. The Year in Review drops, meaning Duolingo’s annual recap goes live, and feeds fill with share cards that.
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The Rise of Instant Rewards (And What It Means for Program Design)

The Rise of Instant Rewards (And What It Means for Program Design)

The CarltonOne Team , CarltonOne Engagement | May 27 2026

There was a time when waiting was part of the reward experience. You earned your points, browsed the catalog, placed your order, and a few weeks later, a package arrived at your door. The.
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Direct Mail Response Marketing: How to Create Campaigns That Convert

Direct Mail Response Marketing: How to Create Campaigns That Convert

The Baesman Team , Baesman | May 26 2026

To design direct mail campaigns that actually acquire new customers and re-engage lapsed customers, focus on three essentials: precise targeting, compelling creative, and clear follow-up. The most.
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Differentiation Without Margin Erosion in Loyalty Programs

Differentiation Without Margin Erosion in Loyalty Programs

The Switchfly Team , Switchfly | May 22 2026

Margin erosion in financial services loyalty programs is becoming harder to ignore. As competition intensifies, many programs are increasing discounts and incentives just to maintain engagement.
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