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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
One of the most important actions Beiersdorf Australia made in response to COVID-19 was to quickly deploy a customer sentiment tracker to understand how people are feeling and behaving during the pandemic. Two months later the international...Read More
Chad Warren, VP of Marketing at MRM shares how B2B brands can shift from a traditional to a digital business model, including how to rethink the B2B buyer's journey.Chad was joined by Clay Warren, Head of Digital CX at Qualtrics.Hear the...Read More
The recipe for loyalty success seems simple enough: Identify customer pain points and address them in a way that makes their lives better.AMC is a brand that executes against this method extremely well. Here’s a look at AMC Theatres&rsquo...Read More
Steve Gustavson, Chief Creative Director from Adobe shares insights from how Adobe transformed their 20,000 in-person marketing summit in Las Vegas to a 100% virtual event and how brands can prepare for virtual events while maintaining a great...Read More
Did you know that a loyalty increase of 7% can boost lifetime profits per customer by as much as 85%?It’s no wonder that loyalty management is such a hot topic among retailers today.If you’re in retail, you’re thinking about...Read More
As companies across industries face unique challenges from the pandemic, there’s a common theme in their response: embrace digital. In this rapidly changing environment, just about every organization and industry has needed to ramp up...Read More
As COVID-19 continues its path of destruction and disruption across the United States, how can agencies best serve constituents in their time of need?The COVID-19 pandemic has tested and amplified the public sector’s preparedness for a...Read More
How “house of brands” loyalty programs can create marketing efficiency while fostering deeper customer relationships.It’s no secret that consolidation has been the name of the game for players in a number of industries over the...Read More
What does modern marketing look like?There are few people - if any - in the world better placed to answer this question than Seth Godin. As the author of 19 best-sellers - including This is Marketing - and pioneer of commercial...Read More
In an unprecedented time, the travel industry has no option but to look to the future to re-emerge.
As marketers, why do we always look to the past to inform our future, seeking out precedents and playbooks to help us accelerate out of a...Read More