Phygital Retail (And How It Is) Reinventing Retail Customer Engagement In India

  • June 18 2021
  • Resource: Loyalty Today
  • Keerthana Tiwari, Capillary Technologies

The pre-Covid levels of retail revenue in India seem farther away now. While many retailers hoped that 2021 would be the year of recovery, the second wave of infections have dampened their pace. Even the financial services company Nomura ...Read More

Part 3 - So, How Do You Design a Customer Value Management Program?

  • June 18 2021
  • Resource: Loyalty Today
  • The Evolving Systems Team

In the first two parts of this series, we looked at ‘Understand your Objectives’, and ‘Program Characteristics’. In the final part of the series, we now take those two steps and look at what they mean for you.Firstly, it...Read More

Relearning the Customer is Key to Brand’s Success

  • June 17 2021
  • Resource: Loyalty Today
  • The Kobie Marketing Team

Just when many brands thought they had customer loyalty figured out with new technology and the ability to capture data, Dave Andreadakis, Kobie’s Chief Innovation Officer, suggests there may be something just as important that marketers...Read More

Partnership Marketing: Driving Growth and Expanding Loyalty

  • June 17 2021
  • Resource: Loyalty Today
  • Amy Farsht, The Lacek Group

Brand partnerships are often framed as business opportunities or a way to solve a pain point in the customer journey. Both are true.But partnerships also provide powerful value that drives both business growth and customer loyalty.So let’s...Read More

Part 2 - So, How Do You Design a Customer Value Management Program?

  • June 16 2021
  • Resource: Loyalty Today
  • The Evolving Systems Team

With the nature of the program settled (read the first blog in this series, here), what about program characteristics, specifically those beyond the standard transactional and emotional engagement vectors? There are a number of other...Read More

The 9 Mobile Tools for Excellent Digital Customer Experiences

  • June 16 2021
  • Resource: Loyalty Today
  • Heidi Robbins, Salesforce

Research shows 72% of all ecommerce transactions are expected to come from mobile this year. While this is a significant number, is it really that much of a surprise given how much we rely on our devices? Mobile digital...Read More

Consumer Recovery Report: Consumers Confront Financial Uncertainty

  • June 15 2021
  • Resource: Loyalty Today
  • John Boyle, James Dayton, Ned Shugrue, and Rachel Kinder, ICF Next

In the latest version of our COVID-19 Monitor Survey, U.S. consumers report how the pandemic has impacted their personal finances and financial behaviors.Editor’s Note (5/25/2021): This article includes findings from ICF’s...Read More

What Consumer Trends are Impacting Today’s In-Store Retail Experience?

  • June 15 2021
  • Resource: Loyalty Today
  • Josie Gaeckle, SMG

As more consumers begin to make in-store visits again, retailers must continue to focus on health + safety measures to ensure customers feel comfortable with their experience. To get a better understanding of what those expectations look like and...Read More

Part 1 - So, How Do You Design a Customer Value Management Program?

  • June 14 2021
  • Resource: Loyalty Today
  • The Evolving Systems Team

If you’re on our website and reading this blog, the chances are that either now or at one time or another in the past, you’ve been faced with the task of designing an effective Customer Value Management or Loyalty program. The question...Read More

5 Ecommerce Trends To Leverage in 2021

  • June 14 2021
  • Resource: Loyalty Today
  • Chris Arey, Bizrate

The COVID-19 pandemic completely changed the way people carry out normal life and more specifically the way that they shop.By the end of the first quarter of 2020, the ecommerce market experienced 10 years’ worth of growth, according to ...Read More

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