Importance of the instant gratification [VIDEO]

  • January 15 2021
  • Resource: Loyalty Today
  • The Comarch Team

Here to open this year’s #loyaltyexperts series is Bindu Gupta, Head of the Loyalty Strategy Consulting Team at Comarch. In the episode, not only does Bindu talk about the importance of instant gratification and how it’s different from...Read More

Creating Contactless Loyalty: 4 Tips for Retailers

  • January 15 2021
  • Resource: Loyalty Today
  • Chris Eberle, Epsilon

Curbside pickup and contactless handoff have surged around the world. Find out how retailers can evolve their contactless experiences to create contactless loyalty. In the retail world, consumer behavior has...Read More

Loyalty Launches, Revamps, and Lessons Learned in 2020

  • January 14 2021
  • Resource: Loyalty Today
  • Tom Baker, Clarus Commerce

What a year!I think we’d all agree 2020 has thrown us for a loop.We use the term ‘disruption’ in business all the time, but I don’t think that term has ever been more relevant.From the shopping experience, to the supply...Read More

[Report] Next Generation of Personalization Technology

  • January 13 2021
  • Resource: Loyalty Today
  • Bruce Swann, Cheetah Digital

Consumers don’t just want personalized experiences when they engage with a brand; they expect them every time, regardless of the touchpoint or reason. If done well, highly personalized experiences lead to increased engagement and loyalty by...Read More

How to Reward Your Survey Research Panel with Incentives?

  • January 12 2021
  • Resource: Loyalty Today
  • Syed Maaz, Xoxoday

Market research has proven to be the most crucial weapon in the product life-cycle. From the product’s birth to its last breath, it’s the people’s opinion that shapes its fate. Market research through a survey panel has become a...Read More

Your Customer Loyalty Offers Are Broken

  • January 11 2021
  • Resource: Loyalty Today
  • The Formation Team

Consumers are fiercely loyal to their favorite brands. But it's just not the name or logo that matters. What's most important today is a brand’s ability to engage with relevant offers that appeal to consumers on a personal level.But...Read More

New Epsilon Consumer Sentiment Research Released: What Marketers Can Learn From Holiday 2020

  • January 08 2021
  • Resource: Loyalty Today
  • Sarah LaCourse, Epsilon

With the holidays right around the corner, marketers are putting the final touches on their holiday campaigns. During Halloween, we learned that consumer spending in home décor greatly increased, as consumers were looking for ways to create...Read More

3 Ways That Premium Loyalty Can Generate Revenue for You in 2021

  • January 06 2021
  • Resource: Loyalty Today
  • Danielle Perez, Clarus Commerce

You’re probably tired of reading about the negative impacts of 2020.Well, this isn’t about 2020!This is about 2021, which is on the horizon and we’re all hoping for it to be prosperous … personally and professionally...Read More

How Restaurant Marketers Can Deliver Engaging Contactless Experiences and Gain Guest Affinity

  • January 05 2021
  • Resource: Loyalty Today
  • Amy Hunt, Epsilon

Curbside pickup and contactless delivery have surged around the world.  Find out how restaurants can evolve from contactless experiences to increased loyalty.  It’s an understatement to say the restaurant industry has...Read More

How Chipotle Exemplifies the Power of Customer Loyalty During the Pandemic and Beyond

  • January 04 2021
  • Resource: Loyalty Today
  • Jim Tierney

Pandemic or not, customer loyalty comes first at Chipotle.Chipotle’s digital sales exceeded $1 billion for fiscal 2019, marking a 90% increase from fiscal 2018.Earlier this year, the Chipotle Rewards loyalty program had about 8.5 million...Read More

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