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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Here to open this year’s #loyaltyexperts series is Bindu Gupta, Head of the Loyalty Strategy Consulting Team at Comarch. In the episode, not only does Bindu talk about the importance of instant gratification and how it’s different from...Read More
Curbside pickup and contactless handoff have surged around the world. Find out how retailers can evolve their contactless experiences to create contactless loyalty. In the retail world, consumer behavior has...Read More
What a year!I think we’d all agree 2020 has thrown us for a loop.We use the term ‘disruption’ in business all the time, but I don’t think that term has ever been more relevant.From the shopping experience, to the supply...Read More
Consumers don’t just want personalized experiences when they engage with a brand; they expect them every time, regardless of the touchpoint or reason. If done well, highly personalized experiences lead to increased engagement and loyalty by...Read More
Market research has proven to be the most crucial weapon in the product life-cycle. From the product’s birth to its last breath, it’s the people’s opinion that shapes its fate. Market research through a survey panel has become a...Read More
Consumers are fiercely loyal to their favorite brands. But it's just not the name or logo that matters. What's most important today is a brand’s ability to engage with relevant offers that appeal to consumers on a personal level.But...Read More
With the holidays right around the corner, marketers are putting the final touches on their holiday campaigns. During Halloween, we learned that consumer spending in home décor greatly increased, as consumers were looking for ways to create...Read More
You’re probably tired of reading about the negative impacts of 2020.Well, this isn’t about 2020!This is about 2021, which is on the horizon and we’re all hoping for it to be prosperous … personally and professionally...Read More
Curbside pickup and contactless delivery have surged around the world. Find out how restaurants can evolve from contactless experiences to increased loyalty. It’s an understatement to say the restaurant industry has...Read More
Pandemic or not, customer loyalty comes first at Chipotle.Chipotle’s digital sales exceeded $1 billion for fiscal 2019, marking a 90% increase from fiscal 2018.Earlier this year, the Chipotle Rewards loyalty program had about 8.5 million...Read More