Domino’s Relies on Product Insurance to Build Customer Loyalty
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  Accidents happen, even to the best pizza makers in the world. So when Domino’s decided to provide “Delivery Insurance” on their products more than a decade ago, customers literally ate it up. The feedback that Domino’s received from its customers on the insurance program led it several years ago to launch a “Carryout Insurance” to give customers an even better peace of mind feeling, says Vanessa Peña, the program leader of the digital....