Loyalty360 Q&A with Shell on Enhancing Customer Loyalty with a Tiered Rewards Program

  • November 21 2023
  • Resource: In-Depth Exclusive

Shell USA, Inc. is an affiliate of Shell plc, a global group of energy and petrochemical companies with operations in more than 70 countries. In the U.S., Shell operates in 50 states and employs more than 15,000 people working to provide a secure...Read More

Q&A with Lisa Carr, GM of Marketing for Mobility in North America at Shell Products US

  • September 08 2022
  • Resource: In-Depth Exclusive

Lisa Carr is the GM of Marketing for Mobility in North America at Shell, a leading multinational energy company with operations in 70 countries with over 13,000 employees in the U.S. alone. Loyalty360 CEO Mark Johnson met with Lisa Carr to...Read More

Shell and Kroger Fuel Customer Loyalty

  • August 31 2022
  • Resource: In-Depth Exclusive

Two years after stay-at-home orders, travel restrictions are lifting, and consumers are eager to hit the road. However, the strain of rising gas prices and inflation on grocery prices is hitting shoppers where it hurts – in the wallet. Shell...Read More

Q&A with Chris Suess, Head of Loyalty and CRM at Shell Oil Products US

  • August 24 2022
  • Resource: In-Depth Exclusive

Chris Suess is the Head of Loyalty and CRM at Shell Oil Products US, a subsidiary of Shell plc, the latter of which is a leading multinational energy company with operations in 70 countries with over 13,000 employees in the U.S. alone. Loyalty360...Read More

Shell Celebrates a Decade of Loyalty Rewards

  • August 19 2022
  • Resource: In-Depth Exclusive

With Americans feeling the squeeze on their wallets tighter than ever, brands are looking for ways to ease the strain. As customer loyalty programs dive deeper into experiential rewards, Web3 content and personalized perks, some rewards remain...Read More

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