Q&A With John Sellers, Rewards Executive, Bank of America

  • December 23 2020
  • Resource: In-Depth Exclusive

 Since Bank of America launched its Preferred Rewards program in 2014, it has seen record levels of client satisfaction and growth. Bank of America Rewards executive, John Sellers, says the program now has more than 7.9 million members who...Read More

Preferred Rewards Delivers Big Numbers for Bank of America

  • December 21 2020
  • Resource: In-Depth Exclusive

When it comes to reward programs in the financial sector, big   numbers play a big role in driving client satisfactio and  deepening client relationships. Since launching its industry-leading, no-fee Preferred Rewards program...Read More