CONTENT GALLERY

John Sellers is Head of Rewards at Bank of America, the second largest banking institution in the United States, and the eight-largest in the world, with over 4,600 retail financial centers & approximately 16,200 ATMS in existence. Loyalty360...Read More

Being the second largest financial institution in the United States and eighth largest globally would have many brands satisfied. However, Bank of America does not settle for satisfaction and instead looks for opportunities to grow and foster a...Read More

 Since Bank of America launched its Preferred Rewards program in 2014, it has seen record levels of client satisfaction and growth. Bank of America Rewards executive, John Sellers, says the program now has more than 7.9 million members who...Read More

When it comes to reward programs in the financial sector, big   numbers play a big role in driving client satisfactio and  deepening client relationships. Since launching its industry-leading, no-fee Preferred Rewards program...Read More