Providing Value: A Q&A with Bank of America® on Creating Customer Loyalty Through Personalization and a Seamless Digital Experience

  • August 28 2023
  • Resource: In-Depth Exclusive

Headquartered in Charlotte, NC, Bank of America has become one of the world’s leading financial institutions. With a foundation of more than two centuries of banking, the brand’s customers include individuals, small- and middle-market...Read More

Bank of America®: Innovation, Strategic Partnerships, and Personalization Demonstrate Value to Rewards Program Members

  • July 17 2023
  • Resource: In-Depth Exclusive

With roots in banking for over two centuries, Bank of America is one of the world’s leading financial institutions, serving individual consumers, small businesses, middle-market businesses, and large corporations as well as governments. Bank...Read More

Q&A with John Sellers, Bank of America

  • December 21 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

John Sellers is Head of Rewards at Bank of America, the second largest banking institution in the United States, and the eight-largest in the world, with over 4,600 retail financial centers & approximately 16,200 ATMS in existence. Loyalty360...Read More

Bank of America Aims for Luxury with Preferred Rewards Program

  • December 17 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Being the second largest financial institution in the United States and eighth largest globally would have many brands satisfied. However, Bank of America does not settle for satisfaction and instead looks for opportunities to grow and foster a...Read More

Q&A With John Sellers, Rewards Executive, Bank of America

  • December 23 2020
  • Resource: In-Depth Exclusive

 Since Bank of America launched its Preferred Rewards program in 2014, it has seen record levels of client satisfaction and growth. Bank of America Rewards executive, John Sellers, says the program now has more than 7.9 million members who...Read More

Preferred Rewards Delivers Big Numbers for Bank of America

  • December 21 2020
  • Resource: In-Depth Exclusive

When it comes to reward programs in the financial sector, big   numbers play a big role in driving client satisfactio and  deepening client relationships. Since launching its industry-leading, no-fee Preferred Rewards program...Read More