The Importance of Customer Loyalty Program Design and Having a Social Impact

  • July 23 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

Food Lion is a giant in the grocery-retail industry. The company boasts over 1,000 stores, and it employs over 60,000 people. Of course, size does not guarantee continued success—customer retention does. Toward that end, the brand has...Read More

Food Lion Feeds and Rewards in Real-time: Part II

  • July 18 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

This is the second installment of our Q&A with Neil Norman, Director of Customer Loyalty and Shopper Marketing; Cheryl Pinkham, Shopper Marketing Manager; and Kristi Martin, Manager of Campaign Development, for Food Lion. You can read the...Read More

Food Lion Feeds and Rewards in Real-Time: Part I

  • July 11 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

In the southeastern United States, Food Lion needs no introduction. It’s the go-to grocery store for millions of people in the region. The grocery-retail industry has a reputation for strong customer-retention programs. Just think of Loblaw...Read More