Q&A with Megan Audette, Director of Advertising at Ally Financial

  • March 04 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  Megan Audette, Director of Advertising at Ally Financial, a leading digital financial-services company with $180 billion in assets. They are one of the largest full-service automotive finance operations in the country and offer a wide...Read More

Ally Financial’s Marketing Capitalizes on Gamification Efforts

  • March 02 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  The marketing team at Ally Financial had two major hurdles to climb over the past few years: convince the public that they were more than just a bank and do it without the big budget of many of its competitors. When the dust cleared at...Read More

Ally Financial Executive Touts Social Media Engagement Strategies

  • March 27 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

Social media platforms offer a lot of promise for brands trying to improve customer loyalty. Because these platforms enable people to interact with one another in a friendly atmosphere, brands can use these channels for promotional purposes. The...Read More