Breaking Through and Building Relationships −Challenges of Today’s Senior Marketer

  • October 29 2020
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

    Whether it’s sustaining through the current health crisis, standing out in a crowded market, or tackling the ever-changing demands of consumers, today’s senior marketers have a host of challenges to confront. Thought...Read More

Sleep Number Putting Loyalty to Bed | Lisa Erickson, Sr. Director CRM and Loyalty at Sleep Number, Part II

  • September 01 2020
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  In Part I of Loyalty360’s Mark Johnson’s interview with Lisa Erickson, Sleep Number’s senior director of customer relationship management, loyalty and creative production services, she spoke of the company’s mission...Read More

Sleep Number Putting Loyalty to Bed | Lisa Erickson, Sr. Director CRM and Loyalty at Sleep Number, Part I

  • August 31 2020
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

 Studies have shown that sleeping is essential to a person’s health, with analysis suggesting that sleeping five or fewer hours per night could increase mortality risk by as much as 15 percent. That is why mattress companies such as...Read More

Sleep Number More than Just Another Mattress Company

  • August 26 2020
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  While Sleep Number’s mission to help everyone in the world sleep better may seem like a dream, it is anything but. In fact, the company doesn’t think of itself as just a mattress retailer, but a health and wellness company...Read More