Ulta Beauty on the Power of Community, Wellness, and Joy: An Interview with Kelly Mahoney, SVP of Customer & Growth Marketing

  • November 13 2024
  • Resource: In-Depth Exclusive

Customer loyalty is more than just a transaction; it’s about building lasting relationships, creating memorable experiences, and fostering a sense of community rooted in your brand. Ulta Beauty, a leader in beautyretail with over 44...Read More

Partnerships and Personalization: Q&A with Ulta Beauty on Understanding and Meeting Unique Guest Needs

  • April 12 2023
  • Resource: In-Depth Exclusive

The beauty industry is personal and emotional. Every product offered helps guests feel more comfortable and confident. However, each guest is unique, with different needs, wants and values. As a result, brands like Ulta Beauty focus on creating...Read More

Personalized Care: How Ulta Beauty Uses Its Ultamate Rewards® Program to Build Emotional Loyalty

  • March 29 2023
  • Resource: In-Depth Exclusive

Ulta Beauty was the first beauty-only retail store in the U.S to provide “all things beauty. all in one place.” Its founders saw a market for consumers who wanted to access the prestige products of department stores and the mass...Read More

Membership and Pricing

Videos and podcasts

Membership and Pricing